The first run episode of Coronation Street, shown on ITV2 on Wednesday evening due to football being shown on ITV1, gained the highest audience yet achieved for the channel.During the 7:30-8pm slot, the channel was the 6th most popular channel in all homes, attracting 673,000 viewers and peaking during the second half of the programme… Continue reading ITV2 Achieves 6.6% Audience Share
A new report from Jupiter MMXI has highlighted the growth seen in internet usage since it began its research at the end of 1999. The number of monthly at home users in the UK has grown from 7.8 million in October 1999 to 13.5 million in January 2001. The number of minutes spent online each month… Continue reading Jupiter Charts Internet Growth
Shares in Carlton and Granada fell yesterday after the ITC warned the Governement that the planned OFCOM legislation to relax the media ownership rules would come too late to counteract the current economic difficulties faced by the commercial TV sector (see ITC Chief Calls For Interim Legislation) and called for interim legislation. Carlton was down… Continue reading Sharewatch
The Government has dismissed the ITC’s calls for interim legislation allowing the creation of a single ITV as “neither practical nor desirable.”A spokesperson for The DCMS responded to calls made yesterday by the ITC’s chairman Sir Robin Biggam, to relax the “hopelessly outdated” cross media ownership regulations ahead of the planned OFCOM legislation in 2003… Continue reading DCMS Dismisses Emergency Legislation Plea
ISBA and the Consumers’ Association have launched a new set of best practice principles for commercial activities in schools, which has received endorsement from the Department for Education and Skills. The new guidelines reflect the more relaxed approach to branding on teaching materials and corporate-sponsored activities which is evolving.The concept of companies sponsoring teaching materials… Continue reading ISBA Launches School Sponsorship Guidelines
The top spending advertisers on TV are moving away from the medium towards a broader media mix, according to new analysis from CIA MediaLab. The figures show that over the last five years the proportion of adspend of the top 30 TV advertisers spent on TV has dropped from 73.8% in 1997 to 67.2% for… Continue reading TV Advertisers Move Towards Broader Media Mix
Viacom Outdoor has launched its first advertising packages for the XTP moving advertising system on the London Underground. Advertisers are being offered incentives to be the first to take up opportunities during the live trial during March next year.The XTP system will launch in full during the summer of next year. The system projects digital… Continue reading Viacom Launches XTP Packages
Sky Sports is launching an interactive “play along” football competition offering Sky Digital subscribers cash prizes.The competition launches on 21 October to coincide with the live Premiership match between Leeds and Chelsea and allows viewers to make pre-match predictions via their remote handset. Each correct prediction scores points, which are submitted via the digibox at… Continue reading Sky Sports Launch Football Competition
Granada Enterprises’ managing director, Phil France, is to leave the company after more than a quarter of a century at the company. Rumours that his departure has been hastened by the arrival of Zenith Media’s Graham Duff to take over from current chief executive of Granada Enterprises Mick Desmond have been denied by France. Paul… Continue reading Appointments Brief
The ITC’s chairman, Sir Robin Biggam, has called on the Government to introduce interim legislation which would allow the creation of a single ITV, warning that the planned OFCOM legislation in 2003 would come too late to counteract the current economic difficulties faced by the commercial TV sector.“We are going through tough times and Government… Continue reading ITC Chief Calls For Interim Legislation
