TiVo has launched the latest stage of its £3m pre-Christmas advertising push (see TiVo Launches £3m Ad Campaign), which uses cinema advertising for the first time.The 40-second spot, created by Bates UK, features a slightly eccentric family indulging their favourite interests and demonstrating the functionality of the personal digital recording technology. “We feel that cinema… Continue reading TiVo Launches First Cinema Ads
Shares in Carlton and Granada fell yesterday after the ITC warned the Governement that the planned OFCOM legislation to relax the media ownership rules would come too late to counteract the current economic difficulties faced by the commercial TV sector (see ITC Chief Calls For Interim Legislation) and called for interim legislation. Carlton was down… Continue reading Sharewatch
The Government has dismissed the ITC’s calls for interim legislation allowing the creation of a single ITV as “neither practical nor desirable.”A spokesperson for The DCMS responded to calls made yesterday by the ITC’s chairman Sir Robin Biggam, to relax the “hopelessly outdated” cross media ownership regulations ahead of the planned OFCOM legislation in 2003… Continue reading DCMS Dismisses Emergency Legislation Plea
ISBA and the Consumers’ Association have launched a new set of best practice principles for commercial activities in schools, which has received endorsement from the Department for Education and Skills. The new guidelines reflect the more relaxed approach to branding on teaching materials and corporate-sponsored activities which is evolving.The concept of companies sponsoring teaching materials… Continue reading ISBA Launches School Sponsorship Guidelines
UK internet users turned away from chat rooms, e-commerce sites and entertainment portals during September in favour of news and official government sites, according to web monitoring company, Hitwise.The latest figures for September reveal the inevitable shift in usage habits of UK users after the terrorist attacks in the US led to an increase in… Continue reading UK Internet Usage Habits Shift
The first run episode of Coronation Street, shown on ITV2 on Wednesday evening due to football being shown on ITV1, gained the highest audience yet achieved for the channel.During the 7:30-8pm slot, the channel was the 6th most popular channel in all homes, attracting 673,000 viewers and peaking during the second half of the programme… Continue reading ITV2 Achieves 6.6% Audience Share
A new report from Jupiter MMXI has highlighted the growth seen in internet usage since it began its research at the end of 1999. The number of monthly at home users in the UK has grown from 7.8 million in October 1999 to 13.5 million in January 2001. The number of minutes spent online each month… Continue reading Jupiter Charts Internet Growth
The IPA’s Bellwether report has suggested that the advertising slowdown could be shortlived (see IPA Bellwether Says Downturn Will Be Brief), and yesterday’s media stocks reflected this optimism.Shares in Reuters staged a recovery, after Tuesday’s falls, caused by a downbeat trading statement, rising 51p to end at £6.55. Pearson was also among the better performers,… Continue reading Sharewatch
Capitalone.co.uk was home to the most popular banner ad during August, gaining exposure among 3,082,000 individual at home internet users and achieving 21.7% digital reach. The online bank dominated the lower end of the table hosting the seventh, eight and ninth most popular banners throughout the month. MSN.co.uk dominated the rest of the table and… Continue reading New Media Round-Up
The top spending advertisers on TV are moving away from the medium towards a broader media mix, according to new analysis from CIA MediaLab. The figures show that over the last five years the proportion of adspend of the top 30 TV advertisers spent on TV has dropped from 73.8% in 1997 to 67.2% for… Continue reading TV Advertisers Move Towards Broader Media Mix
