Virgin Radio is to run its first DAB visual text advertising campaign, it was announced today. A campaign supporting the National Geographic Channel’s Sunday evening quiz show National Geo Genius will run for ten weeks, scrolling across the programming messages screen instead of the usual Virgin Radio programming message.Lee Roberts, commercial development director at SMG… Continue reading Virgin Premieres DAB Text Ads
ITV partners, Carlton and Granada saw shares rise yesterday despite ABN Amro downgrading its forecast for ITV ad revenue yet again. Carlton was up 9.97% to finish at £1.82, an increase of 16˝p on the previous day, while Granada saw stock climb 2.44% to close at £1.26, up 3p on the day before.WPP, which is… Continue reading Sharewatch
The Government has launched a Digital TV Action Plan which it says will help to increase the quality, reliability and geographical coverage of digital TV, as well as making switchover possible by the 2006-2010 deadline.The plan was outlined today by Douglas Alexander, e-commerce minister and Kim Howells, broadcasting minister, and includes the launch of a… Continue reading Government Launches Digital TV Action Plan
Rupert Murdoch has said that his media company, News Corporation, will lose £69m as a result of the terrorist attacks in the United States.Speaking at the company’s annual meeting in Adelaide, Australia, he told shareholders: “Advertising is going through a very uncertain time. We have been in a recessionary period for the last six or… Continue reading Murdoch’s News Corp Loses £69m
Former Labour party general secretary, Margaret McDonagh, has been appointed general manager of Express Newspapers.McDonagh will take up the role at the company owned by Richard Desmond, shortly and is expected to take charge of the Daily and Sunday Express, the Daily Star and OK! magazine. Her remit will not extend to the top shelf… Continue reading New General Manager Joins Express Newspapers
Sports internet and radio company, TEAMtalk has bought Atlantic 252 and plans to relaunch it as a sports based station called TEAMtalk 252.TEAMtalk paid £2m for RTL’s 80% stake in Atlantic 252 in a deal which is expected to be completed by the end of November. The remaining 20% of the station will continue to… Continue reading TEAMtalk Buys Atlantic 252
Emap has announced a new look for its clubbing title Mixmag. From November, the title’s look will be “more design led with a heavy and imaginative use of photography”. Changes have also been made to the editorial team, in the form of several promotions among existing staff.Although the title’s circulation slipped slightly period on period… Continue reading Mixmag Gets Makeover
Adshel has launched new campaigns for 2002 which include an initiative whereby advertisers will be offered lower costs in proportion to the share of outdoor campaigns booked on Adshel sites. This approach is a first for the outdoor sector, but reflects the way the rest of the advertising industry operates.Julie France, Adshel’s managing director, explained:… Continue reading Adshel Introduces Share Trading To Outdoor
Yesterday’s trading saw a few encouraging increases in the value of media shares, including a 21p jump from Taylor Nelson Sofres which meant it ended up 13.3% on the previous day’s closing price, at £1.78˝.WPP made the not unexpected announcement that it would try to leave the Tempus deal by invoking a clause in its… Continue reading Sharewatch
Channel 4 has appointed Murray Boland as the new head of programmes at its digital entertainment channel E4.Boland, currently head of programmes at MTV UK, will take up the position in January. He replaces Andrew Newman, who is going on to become head of entertainment at Channel 5.E4’s general manager, Dan Brooke, said: “Murray’s programme… Continue reading New Head Of Programmes Appointed At E4
