ITV’s efforts to attain carriage for its flagship channel, ITV1, on digital satellite, were boosted today by the tabling of an Early Day Motion (EDM) by MP Chris Bryant, the Labour member for the Rhondda, which formed part of his campaign to get ITV1 carried on Sky Digital by Christmas.Bryant points out that in some… Continue reading MP Calls For End To Digital Deadlock
JCDecaux has launched a strategic client sales unit to offer creative advice to advertisers and emphasise the opportunities available in outdoor.The unit will work with clients to inform them of the developments in both large and small format advertising and will advise brands on how make the most of their marketing plans. The department will… Continue reading JCDecaux Launches Client Sales Unit
Channel 5 has escaped censure from the ASA after the authority refused to uphold complaints against a cartoon-style ad for the channel’s UEFA Intertoto Cup coverage, which featured Neil and Christine Hamilton.The advert, which appeared in the Daily Express and the Daily Mail at the same time as the allegations surrounding the Hamiltons, pictured Neil… Continue reading Channel 5 Escapes Hamilton Ad Censure
As Nigella and Jamie have elbowed Delia out of the TV kitchen, it seems that we’ve become a nation of foodies. Or at any rate, a nation who like to read about and look at pictures of lemongrass and polenta, even if we’re still eating Pot Noodles. The supermarkets, where those of us unable to… Continue reading Feature: Feeding The Foodie Habit
The media market made a tentative start to the week after the FTSE 100 closed down 1.5% yesterday.WPP, which is currently trying to back out of its deal with Tempus, by invoking the “adverse material change” clause (see WPP Seeks Escape From Tempus Deal), saw stock fall 3.95% yesterday to close at £5.47˝, down 22˝p… Continue reading Sharewatch
The MediaTel Group has launched a new company website www.mediatelgroup.co.uk which aims to demonstrate the group’s full range of brands and products, beyond the media intelligence it is best known for.Derek Jones, managing director, said: “With the growth of the company in all areas, we introduced the MediaTel Group brand earlier this year as there… Continue reading MediaTel Group Launches New Website
The current advertising downturn is expected to be brief, but the distribution of marketing spend is changing, according the IPA’s Bellwether report, released for Q3 2001 today. It reveals that the number of companies marking up their budgets for next year outnumber those cutting back by two to one.The areas most prone to cuts were… Continue reading IPA Bellwether Says Downturn Will Be Brief
The latest figures from the Audit Bureau of Circulations (ABC) show that the national newspaper market as a whole saw a month on month increase of 3% from August to September this year. The events of 11 September led to a general increase in the demand for news boosting the industry as a whole.Sport First… Continue reading National Newspaper Round-Up September 2001
Granada’s This Morning is launching an interactive TV element which will be sponsored by Learndirect.The new interactive area, which launches on ITV Digital this week, will carry the Leandirect logo and will offer This Morning‘s viewers information on Learndirect courses.ITV Digital subscribers will be able to interact with various day to day aspects of the… Continue reading Granada’s This Morning Goes Interactive
