The latest figures from the Audit Bureau of Circulations (ABC) show that the national newspaper market as a whole saw a month on month increase of 3% from August to September this year. The events of 11 September led to a general increase in the demand for news boosting the industry as a whole.Sport First… Continue reading National Newspaper Round-Up September 2001
Granada’s This Morning is launching an interactive TV element which will be sponsored by Learndirect.The new interactive area, which launches on ITV Digital this week, will carry the Leandirect logo and will offer This Morning‘s viewers information on Learndirect courses.ITV Digital subscribers will be able to interact with various day to day aspects of the… Continue reading Granada’s This Morning Goes Interactive
The Newspaper Society (NS) is stepping up its national advertising drive with the creation of a new marketing committee and the appointment of a new marketing chairman and director.Jim Brown, chairman of Newsquest Media, will head up the marketing committee, which has been set up to increase the regional press’ share of national advertising business.David… Continue reading Newspaper Society Steps Up Ad Drive
BBC Worldwide is closing Star, its fortnightly teenage title, just a year after its launch.The celebrity magazine for 12-19 year old girls (see First Issue Review: Star), will fold at the end of October after failing to attract readers in the increasingly competitive teenage market.Head of publishing for BBC Wordwide’s teenage titles, Lyndsaye Fox, said:… Continue reading BBC’s Star Burns Out
ITV Digital has welcomed the launch of the Government’s Digital Action plan as a clear statement that it intends to make the digital switchover possible by the 2006-2010 deadline.Commenting on the initiative, ITV’s chief executive, Stuart Prebble, said: “Swift implementation of the digital action plan should significantly speed up the roll out and take up… Continue reading ITV Welcomes Digital Action Plan
Only 12% of digital viewers have ever interacted with an advert, according to the latest Digital Viewers Survey carried out by BMRB.The survey, which examined the viewing habits of almost 1000 digital subscribers, shows that of those that had interacted with adverts, over 50% found that the information they had accessed was “very uninteresting.”The younger… Continue reading Interactive Ads Flop With Digital Viewers
Virgin Radio is to run its first DAB visual text advertising campaign, it was announced today. A campaign supporting the National Geographic Channel’s Sunday evening quiz show National Geo Genius will run for ten weeks, scrolling across the programming messages screen instead of the usual Virgin Radio programming message.Lee Roberts, commercial development director at SMG… Continue reading Virgin Premieres DAB Text Ads
Week on week analysis of the media market reveals a strong week for media companies with only Tempus and The Wireless Group experiencing losses. The former, whose deal with WPP remains uncertain (see WPP Seeks Escape From Tempus Deal), saw shares drop 5.03% to finish at £4.72˝p, a loss of 25p on the previous week.… Continue reading Sharewatch
Labour peer Lord Waheed Alli has been named in today’s press as another potential candidate to take over as chief executive of Channel 4 following the departure of Michael Jackson.Alli was one of the co-founders of Planet 24, which created former Channel 4 success story Big Breakfast. Channel 4 today refused to confirm rumours about… Continue reading Alli Tipped For Channel 4 Chief
ITV partners, Carlton and Granada saw shares rise yesterday despite ABN Amro downgrading its forecast for ITV ad revenue yet again. Carlton was up 9.97% to finish at £1.82, an increase of 16˝p on the previous day, while Granada saw stock climb 2.44% to close at £1.26, up 3p on the day before.WPP, which is… Continue reading Sharewatch
