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Shell will take over Ocean Outdoor’s giant Imax cinema site in London’s Waterloo for the next two weeks, covering the complex in a huge wrap featuring the oil company’s running man.The campaign focuses on movement and depicts the running man in various positions. Creative work is by JWT, with Mediacom the media agency and Posterscope… Continue reading Shell Runs Campaign On Huge Imax Site In London

Last night’s thrilling World Cup semi-final on ITV1, which saw the host nation knocked out of the competition by Italy in the dying minutes of extra time, was watched by a peak of 11.1 million adult viewers.The match attracted a much larger peak figure than for any other non-England game in the tournament so far,… Continue reading Semi-Final Thriller Nets Over 11 Million Adult Viewers

David Robey, managing director of BBC Radio London, has said he believes the big BBC networks could be pushing for a delay in RAJAR’s electronic measurement of radio audiences because it works against them.Robey made the bold statement at the Cambridge Radio Festival today, saying he is “extremely dubious about the length of the delay”… Continue reading Big BBC Networks Pushing For Delay In RAJAR’s Electronic Measurement

ABC reporting of business to business publications is set to change, with reporting of print and digital edition circulation to be combined, taking effect from the next B2B reporting period for publications that are auditing digital editions.Following discussion and consultation within the ABC Business Press Specialist Committee, the ABC Council has approved the recommendation of… Continue reading ABC Reporting For B2B Publications Set To Change

Ofcom’s consumer panel has released results of a survey which says that more over 65s would use the internet if they had the right support.The market survey shows that in the take-up of the internet 56% of people aged over 65 voluntarily excluded themselves compared to the national average of 22%. The survey also reveals… Continue reading Over 65s Want Support To Go Online

New recruits Simon Rees and Paul Monk will shortly join digital retail media agency, abc media, bringing decades of media experience to the group.Rees was formerly chief executive of global media company Mindshare, which is part of GroupM, the media parent company of WPP.The pair has been recruited to help steer the growth of abc… Continue reading New Recruits Bolster Digital Retail Media Agency

Outdoor advertising company Titan Worldwide has acquired a majority holding in the bus advertising division of Adbus, establishing a joint venture to develop bus advertising opportunities in the UK and Europe.The move follows Titan’s contract win in January to run all of the outdoor advertising assets of CIE, the national operator of public transit in… Continue reading Titan Worldwide Takes Majority Stake In Adbus

Last week’s announcement that UBC Media would invest in digital music technology that allows listeners to buy music from radio stations via a handheld mobile device, received a positive boost today at the annual Radio Festival in Cambridge.In a session discussing radio’s future funding, the ability of radio stations to offer instant opportunity to purchase… Continue reading Mobile Purchasing Is Key To Digital Radio’s Future

Orange may win the auction to buy AOL UK, the internet business owned by Time Warner, the US Media conglomerate, according to reports in the Sunday Telegraph.The paper says that the bid from the France Telecom owned company is motivated by fear of its rival, BSkyB, getting hold of it.Carphone Warehouse’s offer of free broadband… Continue reading Orange And BSkyB In Battle Over AOL UK

Fru Hazlitt, chief executive of Virgin Radio, announced today at the Radio Festival that Virgin will be renewing its national analogue licence on “substantially reduced terms”, saying that it was a great day for the digital future.Virgin, talkSPORT and Classic FM have all applied to Ofcom to have their analogue licences renewed in the coming… Continue reading Ofcom To Reduce Radio Analogue Licences