ITV is understood to be considering a complaint to media super watchdog Ofcom over the charges imposed by Sky for carrying and encrypting its television channels.According to reports, ITV believes the £17 million fee charged by Sky for the broadcast of ITV1 and 2 is simply too high, with negotiations between the two broadcasters over… Continue reading ITV Preparing Challenge To Sky’s Broadcast Fees
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Satellite TV superpower BSkyB continued to see its share price increase yesterday, inching up by 0.09% to close at 548˝p despite renewed worries over the broadcaster’s slowing subscriber figures.A prediction made yesterday by high street electronics retailer Dixons forecast a slump in spending during the Christmas period. The retail giant expressed concerns that the festive… Continue reading Sharewatch: BSkyB Rises Despite Renewed Subscriber Worries
Channel 4 is preparing a request to Ofcom for public funding to support its flagging advertising revenues in the face of increased multi-channel competition, according to reports circulating this morning.The request is expected to be made to the media super-regulator in Channel 4’s submission to Ofcom’s review of public service broadcasting. The move could see… Continue reading Channel 4 To Seek Public Funding To Combat Sliding Share
Search targeted marketing firm Overture has announced the extension of its sponsored search deal with Microsoft, seeing the company’s sponsored search results feature on MSN sites world-wide to June 2006.The deal will see Overture providing the software giant with targeted marketing messages for the next 18 months, and builds on the long-running relationship already built… Continue reading Overture Extends Search Marketing Deal With MSN
New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet.Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing counterparts.… Continue reading Internet Usage Eroding TV Ad Effectiveness
The Times has launched a new section of its website to cater for female readers, offering the best in features, fashion and style from the newspaper, as well as specially commissioned material, in a bid to strengthen its readership amongst women.Times Online Women will pull together the best articles from The Times and The Sunday… Continue reading Times Targets Women With Online Expansion
Media regulator, Ofcom, has laid out phase two of its new telecommunications guidelines as the market moves from analogue to digital and has warned telecoms giant British Telecom (BT) that it must let rivals have ‘real equality of access’ to BT phone lines.As BT currently owns the majority of the telephone and broadband lines in… Continue reading Ofcom Urges BT To Open Its Network To Rivals
Scottish Radio Holdings saw its share price creep up yesterday, adding 1.62% to close at 940p. This morning saw the company announce preliminary results for the year to 30 September, revealing a rise in turnover of 15% to £96.3 million,with like-for-like revenues climbing by 9%.The company also stated that group operating profit had risen by… Continue reading Sharewatch: Scottish Radio Up Ahead Of Positive Results
Dixons, the electrical superstore, said yesterday its sales had slowed and warned margins would come under pressure in the run up to Christmas as consumer spending seems to have lost pace in the past few weeks.The festive period, which is traditionally the busiest for retailers, seems to have been stunted by recent interest rate rises… Continue reading Slow Down Of Electrical Goods May Hit Sky Subscriptions
ITV Sales has secured computer games giant Nintendo for a five week promotion on its CITV website, bringing ‘Mario Month’ to the children’s portal and providing the games giant with a highly targeted audience for promotion of its products.The promotion will see Nintendo using www.itv.com/citv to promote Mario Golf: Advance Tour for its Game Boy… Continue reading ITV Signs Nintendo For Month-Long Website Promotion
