Media super-regulator Ofcom has dropped programming restrictions from Jazz FM, allowing the Guardian Media Group station to broadcast a range of music and broaden its appeal to advertisers.The format change will see Jazz FM released from its obligation to ensure that ‘50% of the output in daytime sits well with the term Jazz’, permitting the… Continue reading Jazz FM To Increase Advertiser Appeal With Mixed Playlists
More Uncategorised articles
Kelvin MacKenzie’s Wireless Group has announced its intention to bid for Manchester’s last remaining radio licence, with proposals for a talk-based local radio station chaired by ex Manchester Police boss and TV presenter, John Stalker.The speech station, to be called allTALK FM, would build on TWG’s experience running national speech radio station talkSPORT and would… Continue reading Wireless Group To Bid For Manchester Radio Licence
The Advertising Association has accused the Government of alienating advertisers and broadcasters in its plans for a ban on junk food advertising, potentially hindering the development of a new code and causing unnecessary problems for those it will affect the most.The proposed restrictions on advertisers promoting food to children have been a hot topic for… Continue reading Advertisers Alienated Over Plans For Junk Food Ban
Richard Huntingford, chief executive of the Chrysalis Group, has said that the prospect of increased consolidation in the radio sector should not put pressure on companies to merge as a “knee-jerk” reaction.The radio boss stated that the increased focus on consolidation, particularly the proposed merger between Capital and GWR, does not make him feel pressured… Continue reading Chrysalis Not Pressured By Capital GWR Merger
Television ratings body BARB has begun investigating methods of measuring interactive TV usage, following increasingly vocal calls for action from the broadcasting and advertising community.The measurement body’s research director, Tony Wearn, told this week’s ASI 2004 European Television Symposium in Berlin that techniques are being investigated to determine which has the best potential for the… Continue reading BARB Investigating Interactive Measurement Systems
Zip Television is launching what it claims to be the first research tool to allow advertisers to accurately measure how many viewers press red during an interactive campaign.The new Zip i-Count tool will debut on the interactive campaign for UIP’s latest film release Bridget Jones 2: The Edge of Reason, which gives Channel 4 and… Continue reading Zip Launches Tool To Measure Interactive Advertising
BSkyB has this morning announced that revenue for its first financial quarter has increased by 11%, despite the group adding only 62,000 new subscribers during the three month period – once again failing to meet its target of 100,000 a quarter.Earlier this week, City analysts predicted that Sky would add only 50,000 new digital subscribers… Continue reading Sky Revenue Up 11% Despite Missing Subscriber Target
Satellite giant BSkyB saw a boost to its share price yesterday, rising by 0.85% to close at 532p ahead of today’s first quarter results.The company announced subscriber growth of 62,000 in the quarter to over 7.4 million, however, the growth remains short of Sky’s self-set target of 100,000 new subscribers to its standard service per… Continue reading Sharewatch: BSkyB Boosted Ahead Of Financial Results
Telewest Broadband has announced an early Christmas present for its customers, by boosting their connection speeds without charging any more or imposing monthly usage limits.The move follows recent research by NOP which showed that customers have a preference for unlimited internet services, leading Telewest to pledge to keep its services free of usage caps, allowing… Continue reading Telewest Boosts Broadband Speeds For Free
River Publishing has announced the appointment of Michael Bradley to the position of sales and marketing manager with responsibility for driving revenue at the independently owned contract publisher.The newly created position will see Bradley charged with identifying and implementing advertising and revenue building opportunities for River’s existing clients, which include brands such as Holland &… Continue reading River Shores Up Team With New Marketing Manager
