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Digital Radio looks set to receive a massive boost this Christmas with the launch of a new adapter that allows listeners to upgrade their analogue hi-fis to digital.The industry’s first DAB Audio Adapter enables consumers to use their existing radio, DVD and home computer equipment to tune in to hundreds of digital stations in addition… Continue reading Radio Adapter Helps Analogue Listeners Go Digital

Danny Meadows-Klue has confirmed that he is to step down as chief executive of the Interactive Advertising Bureau in the new year to pursue other interests, although he will remain in his current post until a successor is found.Meadows-Klue explained that the IAB’s new chief executive should be in place by February, and while he… Continue reading Meadows-Klue To Step Down As IAB Chief Executive

Television ratings body BARB has begun investigating methods of measuring interactive TV usage, following increasingly vocal calls for action from the broadcasting and advertising community.The measurement body’s research director, Tony Wearn, told this week’s ASI 2004 European Television Symposium in Berlin that techniques are being investigated to determine which has the best potential for the… Continue reading BARB Investigating Interactive Measurement Systems

Zip Television is launching what it claims to be the first research tool to allow advertisers to accurately measure how many viewers press red during an interactive campaign.The new Zip i-Count tool will debut on the interactive campaign for UIP’s latest film release Bridget Jones 2: The Edge of Reason, which gives Channel 4 and… Continue reading Zip Launches Tool To Measure Interactive Advertising

BSkyB has this morning announced that revenue for its first financial quarter has increased by 11%, despite the group adding only 62,000 new subscribers during the three month period – once again failing to meet its target of 100,000 a quarter.Earlier this week, City analysts predicted that Sky would add only 50,000 new digital subscribers… Continue reading Sky Revenue Up 11% Despite Missing Subscriber Target

The Advertising Standards Authority has banned a television ad for Tango, which shows a man rolling down a hill inside a carpet, following complaints from viewers that it could encourage dangerous behaviour.The advertising watchdog ordered the ‘Tango Pipes’ execution, the latest in a series created by Clemmow Hornby Inge, to be taken off air after… Continue reading Watchdog Cans Tango Ad Following Complaints

Britain’s radio groups saw a mixed performance yesterday, with a number of companies adding significantly to their totals as the latest figures from the Radio Advertising Bureau indicated a strong financial performance from the commercial radio sector, with with revenue increasing by 6% year on year during the third quarter of 2004.The increase takes the… Continue reading Sharewatch: Radio Groups Mixed As Revenue Increases

Traditional forms of entertainment such as television and board games are being overlooked in favour of newer, more interactive technology, such as the internet, says a new report from British Telecom.The telcoms giant found that rather than slouching in front of the television, watching programmes, an increasing number of people are now choosing the internet… Continue reading Consumers Moving Away From Television, Says BT

Three out of the four major outdoor media owners have agreed to standardise their campaign positing times and copy delivery dates in an attempt to make it easier for advertisers to invest money in the medium.From next year, JCDecaux, Clear Channel and Maiden Outdoor will post across 26 campaign periods providing 14 days of display.… Continue reading Outdoor Contractors Standardise Campaign Posting Times

Kerry Taylor, market insight manager at BSkyB, charted the evolution of interactive TV advertising in her paper addressed to this year’s Media Research Group Conference.Interactive advertising has increased substantially in sophistication since the first ever commercial, which offered viewers a free sample of Chicken Tonight with a press of the red button. Now, for example,… Continue reading Sky Unveils Interactive Advertising Insight