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ISBA, the representative body for UK advertisers, has responded to Government proposals on food, advertising and children, pouring scorn on the continued focus on advertising and calling for increased action on the social issues at the root of child obesity.Responding to Government plans set out in the Health White Paper published today, ISBA states that,… Continue reading ISBA Slams “Disproportionate” Food Advertising Plans

Multimedia group, Emap, has said it is ‘on track’ for the financial year as it today posted a 7% increase in total group profits for the first six months of this year.This morning’s results for the period ending 30 September 2004, which were in line with analysts expectations show that as group profits climbed to… Continue reading Emap ‘On Track’ To Deliver Revenue Expectations This Year

Carat has created a new customer communications planning team, claiming to be the first agency to help clients understand existing customers and better target their campaigns.The new division has been created in response to client demand and will be lead by Shona Forster, previously head of planning at Proximity London, during its launch phase, a… Continue reading Carat Creates New Team For Increased Customer Focus

A consortium of online advertisers, agencies and researchers has unveiled a global definition and standard for the measurement of online advertising.The IAB has showcased the new audience measurement system, which marks the first time any medium has launched a global measurement standard in agreement with all the key industry stakeholder organisations. Where other media, such… Continue reading IAB Sets Out Definition For Online Ad Measurement

BSkyB has announced a radical facelift for its interactive services portal, Sky Active, designed to deliver more televisual and video content through a magazine-style channel with on-demand entertainment and information.The new format will be introduced to the Sky platform on 18 November, making it available to the broadcaster’s 7.4 million customers nation-wide. Sky claims the… Continue reading Sky Revamps Interactive Services To Engage Viewers

The Advertising Association’s latest Long Term Advertising Expenditure Forecast suggests significant growth for the UK advertising market over the next decade.In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’, assuming… Continue reading Advertising Spend To Rise By 33% In Ten Years

ITV’s Contract Rights Renewal system is continuing to work well, with the broadcaster giving full co-operation to advertisers and bringing improved relations and a smooth working relationship, according to a report from the system’s independent adjudicator.The adjudicator reported that no disputes were submitted in the period since the last report, and while this is not… Continue reading Contract Rights Renewal Working Well Says Adjudicator

Radio group Chrysalis bore the brunt of a bad day’s trading amongst media stocks yesterday, losing 6.42% to close at 164p. The broadcaster yesterday announced final results for the 12 months to August, revealing a massive 370% increase in operating profit to £8.3 million but forecasting a that revenue growth for the radio industry as… Continue reading Sharewatch: Chrysalis Suffers In Dismal Day’s Trading

BSkyB saw a healthy week’s trading, rising by 4.23% to close at 554p on Friday following a week in which it unveiled revenues for its first financial quarter increasing by 11%, despite adding only 62,000 new subscribers in the same period, once again failing to meet its target of 100,000 per quarter.During the three month… Continue reading Sharewatch: BSkyB Boosted Despite Slowing Subscribers

The Guardian Media Group is understood to be considering a sell off of its Sunday newspaper, the Observer, following its inability to return a profit ahead of a massive £50 million investment in its week day stable mate, the Guardian.Reports over the weekend indicated that the Observer could be sold to enable GMG to concentrate… Continue reading GMG Considering Sell Off For Loss Making Observer