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Traditional forms of entertainment such as television and board games are being overlooked in favour of newer, more interactive technology, such as the internet, says a new report from British Telecom.The telcoms giant found that rather than slouching in front of the television, watching programmes, an increasing number of people are now choosing the internet… Continue reading Consumers Moving Away From Television, Says BT

Three out of the four major outdoor media owners have agreed to standardise their campaign positing times and copy delivery dates in an attempt to make it easier for advertisers to invest money in the medium.From next year, JCDecaux, Clear Channel and Maiden Outdoor will post across 26 campaign periods providing 14 days of display.… Continue reading Outdoor Contractors Standardise Campaign Posting Times

Adele Gritten of Clear Channel challenged delegates at this year’s Media Research Group conference to take some bias out of research through experiencing the experiment that they had undertaken with Millward Brown.Showing an interview with Unilever’s strategy director, Gary Jones, the presentation described how, although Timotei had not been on television for 15 years, 85%… Continue reading Clear Channel’s Gritten Attacks Research Bias

Guardian Newspapers has announced a number of changes within the senior management team of its advertising department, designed to strengthen its offerings with a high-level reshuffle.The changes will see Stuart Taylor, currently advertisement director, take on the new role of commercial director. This more strategic position will allow Taylor to focus on the future Guardian… Continue reading Guardian Strengthens Advertising Team With Reshuffle

Pearson, the international media group, said today it expected its flagship newspaper, the Financial Times, to break even by the end of the year despite an erratic advertising market.The publishing group said ad revenues for the first nine months of this year were up 2%, and forecast the Financial Times would break even in the… Continue reading Financial Times Expected To Break Even By Year End

The internet now accounts for 20% of total media consumption in Europe as the amount of time people spend online continues to increase rapidly, according to the latest research from the European Internet Advertising Association.The pan-European study, carried out by Millward Brown, shows that television still leads the field in terms of media consumption with… Continue reading Internet Now Accounts For 20% Of Media Consumption

MSN UK has announced a one-off promotional partnership with EasyJet that will see the budget airline take over the internet portal’s homepage with a new advertising format.Brokered by OMD Digital, the deal will enable EasyJet to reach MSN’s massive online audience and extend the reach of it’s ‘Come On, Let’s Fly’ campaign. The promotion takes… Continue reading MSN Signs One-Day Take-Over Deal With EasyJet

ITV has secured Co-Operative Bank and Co-Operative Insurance Society as the joint sponsors of The Bill, one of the cornerstones of its prime-time schedule.The twelve month deal includes full broadcast sponsorship of the long-running police drama on ITV1, as well as midweek repeats and a Saturday evening omnibus on the recently launched ITV3. There will… Continue reading ITV Sales Collars Joint Sponsor For The Bill

The Independent has announced a management reshuffle designed to boost its creative advertising solutions department and increase the range of offerings available to clients.The newspaper’s latest round of management musical chairs sees Keith Yonish, currently head of Independent Solutions, promoted to the newly created role of creative director. Yonish’s team will be strengthened by Suzan… Continue reading Independent Reshuffles To Strengthen Solutions

The Newspaper Marketing Agency has fallen foul of advertising watchdogs over a series of press ads intended to drive readers to its website.The Advertising Standards Authority has upheld complaints against three executions, all designed by TBWA/London, which use spoof products to catch readers attention and encourage them to visit the newspaper marketing organisation’s website.One of… Continue reading NMA Campaign Falls Foul Of Advertising Watchdog