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Capital and GWR have named the senior management team that will run the single sales house created as a result of the proposed £711 million merger of the two broadcasters.NewsLine can reveal that Capital Radio’s commercial director, Linda Grant, will take on a similar role at the merged entity, which will sell airtime across 55… Continue reading Capital And GWR Name Team For Single Sales House

UK advertising expenditure is expected to rise by 4.4% next year with online media owners expected to be the main beneficiaries.The latest forecasts from the Advertising Association predict continued growth during 2005 after the industry saw total spend accelerate during the first half of this year, due to increased spend on brand promotions and better… Continue reading UK Adspend Expected To Grow By 4.4% Next Year

IPC Media has secured a ground-breaking deal with Freeview that will see banners promoting its What’s On TV magazine appear on the television platform’s electronic programming guide.The first phase of the deal, secured in partnership with specialist agency Durkin Media, will see What’s On TV take banner advertising on the EPG in set-top-boxes produced by… Continue reading What’s On TV To Advertise On Freeview Programming Guide

Capital and GWR saw their stock market value decline yesterday as investors digested trading updates alongside details of their proposed £711 million merger to create the UK’s largest commercial radio company with a combined turnover of around £243 million.Capital saw shares dip by 3.01% yesterday to close at 416źp after reporting a 4% year on… Continue reading Sharewatch: Capital And GWR Dip On Merger News

ITV’s talk-show stalwart, Trisha Goddard, is leaving the network after more than six years at the centre of its daytime schedule to join rival commercial broadcaster, Five.Goddard, who has had her own show on ITV since 1998, has agreed a two-year deal with Five that will see her join the channel in early 2005 to… Continue reading ITV Talk-Show Stalwart Jumps Ship To Five

The BBC has indicated that it would rather pursue partnerships or joint ventures for its commercial arm, BBC Worldwide, rather than sell it or see it floated on the stock market, as previous reports have suggested.Speaking at a Royal Television Society dinner yesterday, the BBC’s director-general, Mark Thompson, confirmed the publicly-funded broadcaster was reconsidering ownership… Continue reading BBC Prefers Partnership Deals For Worldwide

The first phase of BSkyB’s brand relaunch gets underway tomorrow with an extensive cross-media campaign designed to promote the satellite broadcaster to the millions of viewers who still do not subscribe to it.BSkyB chief executive James Murdoch is working to increase the number of BSkyB households from 7 million to 10 million by the end… Continue reading Sky Targets Digital Refuseniks With Cross-Media Campaign

IPC Media’s weekly celebrity magazine, Now, has teamed up with mail order specialists Freemans to launch a joint marketing initiative.The market-leading title will this week begin targeting the catalogue’s customers with a specially created email marketing campaign featuring a mixture of special offers and competitions designed to drive sales.A ‘test cell’ of Freemans customers will… Continue reading Now Partners Freemans In Joint Marketing Initiative

BSkyB’s head of advertising sales, Mark Chippendale, is stepping down after fourteen years at the satellite broadcaster to pursue other interests.News of the high-profile departure comes just months after former Five deputy chief executive, Nick Milligan, joined the company as managing director of Sky Media, a newly created position that effectively gave him seniority over… Continue reading BSkyB’s Head Of Advertising Sales To Step Down

GWR, owner of radio station Classic FM, has said that following a strong start to the year, revenues for the first six months are expected to grow by 3% year-on-year.However, revenues in the second quarter, especially during August, were slower than anticipated and as a result its analogue sector, which generates 92% of group revenue,… Continue reading GWR Confident Over Revenue Prospects For the Year