TV & Satellite Week has become the latest title to publish in digital form as publisher IPC tx makes its content available online using Olive’s Active Magazine technology and the M-Till payment system.The digital edition is available at the magazine’s website, www.tvandsatelliteweek.com, and is an exact replica of the traditional print edition. The electronic format… Continue reading TV & Satellite Week Publishes Digital Edition
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RAJAR is to carry out what it claims are ‘pioneering’ tests of three different audiometers as part of plans to upgrade its existing diary system of audience measurement to a new electronic method by 2007.The Audiometer Validation Test will take place next month to determine how well the Arbitron Portable Meter, the Eurisko NOP World… Continue reading RAJAR To Carry Out ‘Pioneering’ Audiometer Tests
Emap’s fledgling Kerrang! 105.2 is attempting to extend its weekly reach with the launch of a new online radio service based on its existing Legends show.The West Midlands-based rock music station, which launched back in June, is rolling-out Kerrang! Radio Legends this week as an online spin-off dedicated to playing round-the-clock classic tracks from the… Continue reading Kerrang! Rolls-Out New Online Radio Service
Online advertising spend rocketed by 76% in the first half of this year to just under £267 million, according to the latest figures from the Interactive Advertising Bureau.The increase takes the medium’s share of overall UK adspend to an all time high of 3.2%, placing it well ahead of cinema and putting it on track… Continue reading Internet Adspend Rockets By 76% In First Half
Europe has nearly twice the number of television households as North America, but still drags behind its US cousin in terms of digital penetration, according to new research.By 2010 there will be nearly 238 million television households in Europe with just 53% subscribing to a cable or satellite service, compared to 126 million in North… Continue reading Free Terrestrial TV Hampering Digital Penetration
The Telegraph Group has appointed John Allwood as executive director, poaching the high-flying boss from telecoms firm Orange and marking the second appointment since the Barclay Brothers acquired the newspaper publisher in June.The appointment sees Allwood relinquish his position as executive vice president at Orange after four years. Having previously held posts at News International,… Continue reading Telegraph Group Appoints Allwood As Executive Director
Video Networks, owner of internet and digital TV provider HomeChoice, has announced the addition of PlayBite to its line up of entertainment services in an attempt to attract younger audiences with the UK’s first on-demand games channel.The new channel will promote the best games available for download via Video Network’s games website, playbite.co.uk. The website… Continue reading HomeChoice Targets Youth Audiences With Games Channel
Consumer magazine publisher Future Network was seen in focus yesterday with shares rising by 0.88% to close at 56˝p after revealing plans to launch at least nine new magazines over the next twelve months as part of a vigorous expansion programme.The company said that it hopes to launch two new US magazines in 2005, Future… Continue reading Sharewatch: Future Network Boosted By Expansion Plans
Five has secured Midway Games as the exclusive broadcast sponsor of it new factual entertainment show, Boxing Academy, which launches on the channel later this year.The deal runs from 18 October to 15 November and sees Midway promote its new fighting game, Mortal Kombat: Deception, through a package of five-hour long programmes and a live… Continue reading Five Secures Sponsor For Boxing Academy Show
Film studio Twentieth Century Fox is to team up with Mobile 365, formed from the recently merged Mobileway and InphoMatch, to create a wide-reaching wireless campaign for the company’s Alien Vs Predator film.The deal will offer film fans exclusive wallpaper and ring tones for their mobile phones, themed on the autumn blockbuster. The exclusive images… Continue reading Mobile Marketing Pushes Alien Versus Predator Film
