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The Digital Radio Development Bureau is launching the next phase in its £11 million advertising campaign to promote the digital radio industry in the run up to the key Christmas sales period.The campaign will run for four weeks across more than 200 analogue radio stations, including national and regional platforms. A version of the 20-second… Continue reading Digital Radio Industry Launches New Promotional Push

Consumer magazine publisher Future Network was seen in focus yesterday with shares rising by 0.88% to close at 56˝p after revealing plans to launch at least nine new magazines over the next twelve months as part of a vigorous expansion programme.The company said that it hopes to launch two new US magazines in 2005, Future… Continue reading Sharewatch: Future Network Boosted By Expansion Plans

Five has secured Midway Games as the exclusive broadcast sponsor of it new factual entertainment show, Boxing Academy, which launches on the channel later this year.The deal runs from 18 October to 15 November and sees Midway promote its new fighting game, Mortal Kombat: Deception, through a package of five-hour long programmes and a live… Continue reading Five Secures Sponsor For Boxing Academy Show

Film studio Twentieth Century Fox is to team up with Mobile 365, formed from the recently merged Mobileway and InphoMatch, to create a wide-reaching wireless campaign for the company’s Alien Vs Predator film.The deal will offer film fans exclusive wallpaper and ring tones for their mobile phones, themed on the autumn blockbuster. The exclusive images… Continue reading Mobile Marketing Pushes Alien Versus Predator Film

ZenithOptimedia has revised upwards it global advertising spending forecast for this year from 4.2% to 6.2% as world-wide advertising confidence holds despite oil and consumer uncertainties.After Zenith’s cautious forecasts in April, the group returned to its crystal ball and has revised all global predictions upwards. The updated report says, by 2005 the global advertising expenditure… Continue reading Advertising Market Looks Set To Grow By 6.2%

The BBC has revealed that its latest high-profile signing, Graham Norton, is to present a new dancing talent-competition called Strictly Dance Fever.The show follows the success of the the BBC’s Strictly Come Dancing and aims to capitalise on the current wave of interest in amateur dancing by giving thousands of ordinary people the chance compete… Continue reading Norton To Front Come Dancing Spin-Off For BBC

The city of Durham will get its own dedicated FM radio station under new proposals being put forward by media super-regulator Ofcom.Potential bidders have been invited to pitch for the FM licence, which is expected to air for the first time in midway through next year. The adult population of the area is believed to… Continue reading Ofcom Advertises New FM Licence For Durham

The number of WAP pages being viewed by mobile phone users is still on the increase with August’s figure climbing by 22.7% compared with the same period in 2003, according to the latest figures from the Mobile Data Association.Allowing for seasonal differences, the August figure takes the MDA’s cumulative recorded WAP page impressions to over… Continue reading Wap On The Rise As Olympics Boosts Multimedia Services

Hachette Filipacchi has appointed Annabel Brog as editor of its market leading teenage magazine Sugar ahead of a planned relaunch of the title next year.Brog, previously deputy editor of Emap’s teen glossy Bliss, takes up her new position at the start of next month, replacing Nick Chalmers who is moving on oversee new magazine ideas… Continue reading Sugar Appoints New Editor Ahead Of Redesign

Consumer magazine publisher, Future Network, has said that it will be launching at least nine new magazines over the next 12 months and hopes that tapping in to the US action sports sector will help boost group revenues in 2005.In a pre-close trading update, Future Network said that it hopes to launch two new US… Continue reading Future To Launch Raft Of Titles Over Next Year