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The Interactive Advertising Bureau has published a new set of best practice guidelines that could see pop-ups and other intrusive formats banned.The first wave of a dozen new guidelines, which have been in development for some months, have been created to champion the needs of internet users by monitoring the way in which advertisers use… Continue reading IAB Publishes New Guidelines To Curb Pop-Ups

Chairman of British Sky Broadcasting, Rupert Murdoch, yesterday said that he expected the digital satellite group to deliver strong profits, despite the slowdown in subscription figures and the growing threat from Freeview.Murdoch, who is BSkyB’s largest shareholder and also chairman of News Corporation, said the company could withstand competition from the BBC backed free-to-air multi-channel… Continue reading Murdoch Predicts Strong Profit Growth For BSkyB

Today is your last chance to win £100 of vouchers.MediaTel.co.uk has created a wall chart to highlight the extent of data now available. The wall chart has been sent to all MediaTel.co.uk subscribers – with the chance to win £100 of shopping vouchers on each of the first three days this week.On the back of… Continue reading MediaTel Wallchart – Today’s Winning Number

Times Newspapers is launching a national television campaign to promote its deal with The AirMiles Travel company, offering readers the chance to collect AirMiles tokens and exclusive deals on luxury holidays.The deal will see readers of the Sunday Times and the Times offered AirMiles tokens in the newspapers from 10 October. These can be put… Continue reading Times Partners With AirMiles For Travel Promotion

Capital Gold has become the third radio station to secure a sponsorship deal with BSkyB as part of a wider brand marketing campaign launched by the satellite broadcaster last week.The six-figure partnership will see BSkyB sponsor Capital Gold Network’s breakfast for the next three months, including a specially created bespoke feature showcasing the day’s best… Continue reading Capital Signs Breakfast Sponsorship With Sky

ITV is in negotiations to sell off its digital channels, Plus and Men & Motors, as part of its £600 million programme to sell off its non-core assets.The group holds a 50.5% stake in the channels parents company, Granada Sky Broadcasting, along with BSkyB who owns the remaining share. According to reports, ITV is hoping… Continue reading ITV Puts Plus and Men & Motors Under The Hammer

A television commercial for Kellogg’s Frosties has been censored by the Advertising Standards Authority following claims that the sugar-coated breakfast cereal is a healthy option for children.The advertising watchdog reacted to a complaint that the phrase ‘eat right’ in the commercial, alongside various depictions of children playing football, misleadingly implied that the product was healthy… Continue reading Frosties Campaign Slammed Over Misleading Health Claim

A positive day’s trading amongst media stocks saw the UK’s radio companies bounce back from a week of decline yesterday, with all but GWR seeing an increase in share price.GWR recently announced the details of its merger with Capital Radio, a move which will create a broadcaster worth £711 million controlling more than 40% of… Continue reading Sharewatch: Positive Trading Gives Boost To Radio

Emap’s weekly teen magazine Sneak unveils a new look this week following in-depth research carried out over the summer to boost circulation.The revamped title will carry a new design and logo aimed at making it more eye catching on the shelf, as well as a range of new content specially tailored to appeal to its… Continue reading Emap Sneaks In Redesign Of Weekly Teen Title

Chrysalis Radio’s flagship Heart 106.2 recently revamped its image and hiked up its adspend by around 20% in an attempt to knock arch-rival Capital 95.8 off the top spot in London. The station’s head of marketing, Tina Finch, explains the strategy behind the decision…The past decade has seen the UK’s radio industry go from strength… Continue reading NewsLine Column: A Brand New Heart