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The city of Durham will get its own dedicated FM radio station under new proposals being put forward by media super-regulator Ofcom.Potential bidders have been invited to pitch for the FM licence, which is expected to air for the first time in midway through next year. The adult population of the area is believed to… Continue reading Ofcom Advertises New FM Licence For Durham

The number of WAP pages being viewed by mobile phone users is still on the increase with August’s figure climbing by 22.7% compared with the same period in 2003, according to the latest figures from the Mobile Data Association.Allowing for seasonal differences, the August figure takes the MDA’s cumulative recorded WAP page impressions to over… Continue reading Wap On The Rise As Olympics Boosts Multimedia Services

Hachette Filipacchi has appointed Annabel Brog as editor of its market leading teenage magazine Sugar ahead of a planned relaunch of the title next year.Brog, previously deputy editor of Emap’s teen glossy Bliss, takes up her new position at the start of next month, replacing Nick Chalmers who is moving on oversee new magazine ideas… Continue reading Sugar Appoints New Editor Ahead Of Redesign

Consumer magazine publisher, Future Network, has said that it will be launching at least nine new magazines over the next 12 months and hopes that tapping in to the US action sports sector will help boost group revenues in 2005.In a pre-close trading update, Future Network said that it hopes to launch two new US… Continue reading Future To Launch Raft Of Titles Over Next Year

MSN has secured a six-figure advertising deal with Sky One to promote its new teen drama, Hex, in the run up to its launch later this month.The online campaign is designed to build audience anticipation by gradually leaking information about the show, which follows the story of Cassie, a student who discovers she is cursed… Continue reading Sky Signs Advertising Deal To Put Hex On MSN

ITV Sales is increasing its attempts to introduce a more customer focused approach to business with the appointment of specialist consultancy, The Foundation.Launched by former DFGW managing director Charlie Dawson five years ago, The Foundation will work alongside senior members of the ITV Sales team to help develop a new culture based around the needs… Continue reading ITV Sales Moves To Strengthen Client Focus

Satellite TV giant BSkyB performed poorly yesterday, dropping 1.38% to close at 483p as concern continued amongst investors over slowing subscriber growth. The company has recently signed sponsorship deals with several radio stations to boost its profile amongst non-typical audiences.The pay TV heavyweight recently agreed a sponsorship deal with Classic FM to cover its daily… Continue reading Sharewatch: BSkyB Dips Amid Continued Subscriber Worries

Channel 4 has announced a sponsorship deal with electronics manufacturer Sony, which will see the firm’s iconic Walkman brand sponsor the broadcaster’s fortcoming UK Music Hall of Fame.The six-week deal will link Sony’s new hard disc HDI Network Walkman with Channel 4’s run down of contemporary musicians and artists from the past five decades. The… Continue reading Channel 4 Secures Sony To Sponsor Music Hall Of Fame

Magazine publishing giant Emap is understood to be preparing a new title to cater for the upmarket end of the already crowded women’s magazine market based on Italian fashion weekly, Grazia.The publisher follows in the footsteps of quality magazine giant Condé Nast, which unveiled its plans for an upmarket monthly title earlier this year. Richard… Continue reading Emap Targets Older Readers With Upmarket Women’s Title

The Interactive Advertising Bureau has published a new set of best practice guidelines that could see pop-ups and other intrusive formats banned.The first wave of a dozen new guidelines, which have been in development for some months, have been created to champion the needs of internet users by monitoring the way in which advertisers use… Continue reading IAB Publishes New Guidelines To Curb Pop-Ups