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MediaCom has maintained its position as the UK’s number one individual media buying agency with a 5.5% increase in billings to £640 million for the twelve months to July, according the latest figures compiled by Nielsen Media Research.The Grey Global-owned agency, which was recently voted the most admired by media owners for its professionalism and… Continue reading MediaCom Still Number One In Terms Of Billings

All UK national radio stations saw their audiences decline this summer as listeners switched off in their thousands, according to the latest electronic measurement survey from GfK.The unofficial listening figures reveal a particularly disappointing performance for GWR’s flagship Classic FM, which saw its weekly reach decline by more than 23.5% year on year to just… Continue reading UK National Radio Stations See Weekly Reach Decline

WPP chief executive, Sir Martin Sorrell, has this morning confirmed that he has been involved in discussions with a senior Havas financier, in a move that adds further uncertainty to the French group’s future.After losing out in the bidding war for Grey Global Group to WPP, Havas is looking like an increasingly vulnerable take-over target.… Continue reading Sorrell Involved In Talks With Havas Financier

ITV has renegotiated a new multi-million pound deal with two of its biggest entertainment stars, Anthony McPartlin and Declan Donnelly, to keep the comedy duo exclusively on the network for the next three years.ITV has had an exclusive relationship with Ant and Dec for the last four years, during which time they have presented a… Continue reading ITV Secures Ant And Dec For Next Three Years

Over sixty percent of Britain’s population respond to newspaper adverts placed in the regional press, with the majority of consumers preferring to spend their money close to home, according to far-reaching new research by the Newspaper Society.Consumers’ Choice V, a national survey by TNS Media, looked at lifestyle, buying habits and the role of the… Continue reading Consumers Respond Positively To Regional Advertising

Metro International has extended its deal with British Airways to promote London as a tourist destination after the previous campaign prompted a 49% increase in flight bookings to the UK capital.The renewed deal will see British Airways increase its advertising investment with the Swedish-based fee-sheet publisher by 150% throughout 2004. Activity will also be extended… Continue reading Metro Extends Advertising Deal With British Airways

Local newspaper publisher Newsquest Media has announced the appointment of Roger Green as managing director of the company’s Digital Media department, giving him responsibility for the online operations of the UK’s second largest regional newspaper publisher.Green joined Newsquest on 20 September having previously been managing director of Emap Online, a position he held for five… Continue reading Newsquest Brings New Internet Boss Online

Almost half of all 18 to 34 year-olds living and working in major European cities now read a daily free-sheet newspaper every week, according to new research commissioned by Swedish-based publisher, Metro International.The wide-ranging study into the reading habits of young people living in some of the world’s biggest cities shows that more than a… Continue reading Free-Sheets Read By Half Of All Young Metropolitans

The UK’s largest commercial broadcaster ITV saw shares dip by 0.45% yesterday to close at 109žp despite the company’s sale of its 5.5% stake in French multimedia group, Thomson SA.The sell off sees ITV’s share of Thompson go to Citigroup Global Markets and UBS Limited as part of its £600 million programme to dispose of… Continue reading Sharewatch: ITV Dips Following Core Asset Sell Off

Emap Advertising has announced a wide-ranging cross-promotional deal with Buena Vista International to support the release of Disney’s latest film, Princess Diaries 2.The highly interactive campaign will run across Emap’s teen portfolio and multiple platforms including magazines, television, radio, on-line and text message marketing. In a first for Emap Advertising, the deal will include cross-promotional… Continue reading Emap Signs Cross-Promotional Deal With Buena Vista