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Emap Advertising has announced a wide-ranging cross-promotional deal with Buena Vista International to support the release of Disney’s latest film, Princess Diaries 2.The highly interactive campaign will run across Emap’s teen portfolio and multiple platforms including magazines, television, radio, on-line and text message marketing. In a first for Emap Advertising, the deal will include cross-promotional… Continue reading Emap Signs Cross-Promotional Deal With Buena Vista

Dennis Publishing’s flagship men’s lifestyle magazine Maxim has secured an innovative deal with Club 18-30 to provide readers with a unique dating opportunity and the chance to win a free holiday to Mexico.The promotion sees Club 18-30 sponsor Maxim‘s Little Black Book in the first ever deal between a holiday company and magazine publisher. Readers… Continue reading Maxim Launches Little Black Book With Club 18-30

The Financial Times has announced the launch of its first property magazine, In Residence, to be published quarterly from 25 September.The glossy title will be distributed with the FT‘s Saturday magazine and will be published again on Wednesday as a stand alone supplement. The 32-page title promises thought-provoking coverage of a wide range of issues… Continue reading Financial Times Launches First Glossy Property Title

Today marks the last day for applications to Ofcom by broadcasters chasing the new FM radio licence in Edinburgh, a highly coveted prize that has attracted attention from the UK’s largest commercial radio groups and investors.Among the well known companies vying for the Edinburgh contract are Kelvin MacKenzie’s Wireless Group, the Guardian Media Group Radio,… Continue reading Radio Heavyweights Line Up For Edinburgh Licence

ITV has been given the all clear to go ahead with its proposed £31 million acquisition of the majority stake in GMTV, despite wide-spread concern from the advertising industry.The Institute of Practitioners in Advertising had been calling for the Office of Fair Trading to refer the acquisition of Scottish Media Group’s 25% stake in the… Continue reading ITV Gets Go Ahead For £31 Million GMTV Acquisition

Radio group Chrysalis has said its 2005 financial year has had an ‘encouraging start’, as first quarter revenues are expected to reach high single digits.Chrysalis, owner of London’s Heart 106.2 station, said in a trading update that revenues for the 12 months to 31 August 2004 have met expectations, growing 20% year-on-year to £67 million.Although… Continue reading Chrysalis Sees An Encouraging Start To Financial Year

Almost half of all 18 to 34 year-olds living and working in major European cities now read a daily free-sheet newspaper every week, according to new research commissioned by Swedish-based publisher, Metro International.The wide-ranging study into the reading habits of young people living in some of the world’s biggest cities shows that more than a… Continue reading Free-Sheets Read By Half Of All Young Metropolitans

Emap’s teen title Bliss has been rapped by Advertising Standards Authority following a complaint by rival National Magazine Company over the value of its covermounts and authenticity of the celebrities shown to be endorsing them.The complaint centred around three issues of Bliss, each offering various free gifts for readers valued at a certain price. Natmags… Continue reading Emap Under Fire From Natmags Over Teen Covermounts

Radio and magazine giant Emap saw a rise yesterday, with share price rising by a respectable 1.65% to 801p. Yesterday also saw the company appoint Adrian Serle as the new managing director of its regional Kerrang! radio station in Birmingham.The role will see serle charged with increasing the radio station’s revenue as Emap seeks to… Continue reading Sharewatch: Emap Sees Share Price Climb Higher

Regional newspaper publisher Archant has had its £62 million acquisition of 27 weekly titles in the London area, including the Islington Gazette and the Kensington Times, cleared by the Competition Commission.The deal was given the go-ahead after the Competition Commission concluded that it would not lead to a substantial lessening of competition in the market… Continue reading Archant Merger Cleared By Competition Watchdog