Sky One has secured Nivea for Men as the exclusive broadcast sponsor of its new live entertainment and music show, Tim Lovejoy and the Allstars, in a move that marks the brand’s first foray into television sponsorship.The six-figure deal, which was negotiated by Carat, comprises full on-air and online branding, including sponsorship of a dedicated… Continue reading Sky One Secures Sponsor For New Entertainment Show
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The UK’s commercial radio stations have launched a robust defence of their public service credentials in the face of an ongoing investigation into the state of the industry being carried out by media super-regulator Ofcom.A wide-ranging survey has been carried out by the Commercial Radio Companies Association to gauge the amount of news, weather, travel… Continue reading Commercial Radio Defends Public Service Credentials
The Daily Telegraph has secured a wide-ranging deal with Malaysia Airlines including a range of in-paper advertising and advertorials over the next six months.The first part of the campaign will see the publication of a special eight-page broadsheet supplement to be included in the paper on 23 September. This will be supported by an extensive… Continue reading Telegraph Secures Promotional Deal With Malaysia Airlines
Commercial broadcaster, ITV, has this morning agreed to sell its 5.5% stake in French multimedia group, Thomson SA, to Citigroup Global Markets and UBS Limited, as part of its £600 million programme to sell-off non-core assets.The 15.5 million shares held in Thomson, which were believed to be the jewel in ITV’s crown, originated from Carlton’s… Continue reading ITV’s Sell-Off Continues With Stake In Thomson
Advertisers targeting older consumers are set for a treat in November, as publisher Response 2 Limited launches a new title called Modern & Mature to one million British homes with a guaranteed occupancy of over 50s.The monthly lifestyle magazine will provide an engaging array of content for older readers, supplied by The Press Association, including… Continue reading New Magazine Targets Modern & Mature Readers
European countries will not have achieved the full switch to digital television by 2010 despite the best efforts of Governments across the continent to promote the transition, according to the latest research from Informa Media Group.Despite many of Europe’s Governments working towards plans to ensure the analogue signal is switched-off in the next six years,… Continue reading European Plans For 2010 Digital Switch-Off Falter
IPC Prospector, the magazine marketing outfit, has bolstered its senior management line-up with the appointment of former Trinity Mirror research boss, Darran Snatchfold, to the newly created role of ad marketing manager.Snatchfold will report directly to group ad marketing director, Christina Hartley, with a brief to promote magazine advertising to agency planners and buyers. He… Continue reading IPC Prospector Bolsters Senior Management Team
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Irish ITV franchise, Ulster TV, continued to rise yesterday, building on is success last week to close 2.40% higher following publication of strong interim results. The broadcaster announced an increase of 29% in group profit for the six months to June 2004, as well as predicting a continued increase for the rest of the year… Continue reading Sharewatch: Positive Results Boost Ulster TV
Mobile phones are becoming increasingly more than just a communications device, according to a new report from Continental Research, as the number of people using their phone as a camera becomes even more popular.Over the past 12 months, the number of adults in the UK who own a mobile phone has grown to nearly 8… Continue reading Mobile Phones Not Just Used To Communicate
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class=”article”>With media fragmentation making it increasingly difficult for advertisers to reach elusive youth audiences, Peter Miles, chief executive of SUBtv, explains why new media channels are rapidly emerging as the most effective way to tap into the lucrative 16 to 24 market.The recent BARB report that ITV’s coverage of 16-24 year-olds has dropped by 17.2… Continue reading NewsLine Column: Tapping Into The Youth Market