Radio groups Capital and GWR were seen in focus last week after confirming merger plans create a single broadcaster worth more than £700 million, in a move that could kick start the long-awaited consolidation of the commercial radio industry (see Capital And GWR Confirm £700 Million Merger Talks).Confirmation of the proposed merger pushed Capital 1.51%… Continue reading Sharewatch: Capital And GWR In Focus After Talks
Kelvin MacKenzie’s talkSPORT is attempting to take the Football Association to task for selling national broadcast rights to FA Cup games exclusively to the BBC, in a move that it claims damages its advertising and sponsorship revenues.The national speech-based station has lodged a formal complaint with media regulator Ofcom, claiming that selling all the games… Continue reading talkSPORT Tackles BBC And FA Over Football Rights
Channel 4 may finally get a slice of the BBC’s £2 billion a year licence fee if it goes ahead with controversial proposals to take control of the Corporation’s flagship youth station Radio One.The broadcaster is reportedly considering the radical option as part of a plan to safeguard its financial future. Other ideas have included… Continue reading Channel 4 Could Get Slice Of BBC Licence Fee
The Institute of Practitioners in Advertising has added its weight to wide-spread calls for media regulator Ofcom to abandon plans to tighten the alcohol advertising codes, claiming the current proposals create too much difficulty for advertisers and their agencies.In its submission to Ofcom’s public consultation on new codes for broadcast television advertising, the IPA slams… Continue reading IPA Blasts Plans For Alcohol Advertising Crackdown
The BBC committee reviewing the future of its commercial arm, BBC Worldwide, may consider floating a stake on the stock market, according the press reports over the weekend.The Corporation has primarily been discussing how to set up joint ventures for its publishing, distribution and channel arms, in a move would allow it to maintain control… Continue reading BBC Considering Flotation Of Worldwide Arm
The Independent today launched its new Media Weekly supplement in an attempt to break the Guardian‘s stranglehold on the media news and jobs sector.The 24-page pull-out, dedicated to media news, features and interviews, made its debut this morning with the help of an extensive cross-media campaign spanning television, radio, outdoor and trade advertising (see Independent… Continue reading Independent Unveils New Media Weekly Section
ITV has secured SC Johnson’s Pledge Dusters as the excludsive broadcast sponsor the fourth series of Everything Must Go, which returns to its daytime slot on the channel next week.The daily programme features homeowners from all over the UK who want to sell off their worldly possessions and move on to new lives. Participants attempt… Continue reading 27.09.04
The BBC committee reviewing the future of its commercial arm, BBC Worldwide, may consider floating a stake on the stock market, according the press reports over the weekend.The Corporation has primarily been discussing how to set up joint ventures for its publishing, distribution and channel arms, in a move would allow it to maintain control… Continue reading BBC Considering Flotation Of Worldwide Arm
Over sixty percent of Britain’s population respond to newspaper adverts placed in the regional press, with the majority of consumers preferring to spend their money close to home, according to far-reaching new research by the Newspaper Society.Consumers’ Choice V, a national survey by TNS Media, looked at lifestyle, buying habits and the role of the… Continue reading Consumers Respond Positively To Regional Advertising
Metro International has extended its deal with British Airways to promote London as a tourist destination after the previous campaign prompted a 49% increase in flight bookings to the UK capital.The renewed deal will see British Airways increase its advertising investment with the Swedish-based fee-sheet publisher by 150% throughout 2004. Activity will also be extended… Continue reading Metro Extends Advertising Deal With British Airways
