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Viacom Outdoor has launched a major bus advertising campaign to promote Transport For London and the Mayor’s commitment to bringing the Olympic Games to the capital in 2012.The ‘Back the bid’ campaign will see a fleet of 40 branded buses appear in London from the end of this month as part of a wide-ranging public… Continue reading Viacom Pushes London Olympic Bid With Bus Campaign

Channel 4 has signed a £55 million digital transmission deal that will allow it to launch a raft on new channels as it moves to strengthen its position in the face on increasing competition from multi-channel broadcasters.It is understood that the ten year deal with Luxembourg-based SES Global will allow Channel 4 to hire space… Continue reading Channel 4 Readies Itself For Analogue Switch-Off

Capital Radio has announced the appointment of Alison Finch to the newly created role of head of customer connection with responsibility for developing insights into the needs of the group’s commercial customer base.The new role will see Finch, who has worked at Capital for the last eight years, report directly to commercial marketing director, Gavin… Continue reading Capital Appoints Marketing Chief To Connect With Customers

Ian Pay, chairman of NRS Ltd, has announced his resignation, citing increasing personal and business commitments as the reason for his departure after three years at the helm of the National Readership Survey.Roger Pratt, managing director of NRS Ltd, thanked Pay for his work as chairman in a short statement this afternoon, confirming that the… Continue reading NRS Chairman Ian Pay Steps Down After Three Years

Media super-regulator Ofcom has warned that it will not be rushed into setting a definite switch-off date for the analogue radio signal, despite wide-spread calls from some of the industry’s most influential commercial players.Ofcom chief executive, Stephen Carter, claimed that a switch-off date that was too early could make the transition to digital less achievable… Continue reading Ofcom In No Rush To Set Switch-Off Date For Radio

More than 60% of top marketers plan to increase their media budgets again next year, with online advertising expected to be the main beneficiary, according to a new study from global research group Millward Brown.The survey, carried out across a wide range of industries, shows that 56% of senior level marketers saw their media budgets… Continue reading Media Budgets Expected To Increase Again In 2005

Profits at advertising group, Havas, have experienced an impressive turnaround over the last twelve months, rising to €14 million during the first half of this year, compared to a net loss of €58 million for the same period last year.Havas, which lost out on a bid for Grey Global this week to rivals WPP, also… Continue reading Havas Back In The Black With Impressive Profits

ITV will break new ground in print advertising this month by inserting adverts for its latest reality talent contest X Factor into the Evening Standard‘s TV listings page in an effort to win over weary commuters planning their night’s entertainment.ITV’s ads will run throughout the autumn in the very centre of the newspaper’s television pages,… Continue reading ITV Teams With Evening Standard To Snare Commuters

Outdoor advertising group, JCDecaux, has unveiled record results for the first six months of this year, as operating income pushed up by nearly 14% to €125.3 million, reflecting the recovery in the European advertising market.Revenues for the Paris based group grew by 4.5% to €792.3 million from January to June, driven by a good performance… Continue reading European Advertising Recovery Spurs JCDecaux Profits

Kelvin MacKenzie’s Wireless Group saw a successful day’s trading yesterday with its share price rising by 2.94% to close 87˝p following the publication of its interim financial results.The company announced that operating profits during the first six months of the year have grown by 108% to over £1.1 million, with the “storming” success of its… Continue reading Sharewatch: Wireless Group Buoyed By Positive Results