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More than 60% of top marketers plan to increase their media budgets again next year, with online advertising expected to be the main beneficiary, according to a new study from global research group Millward Brown.The survey, carried out across a wide range of industries, shows that 56% of senior level marketers saw their media budgets… Continue reading Media Budgets Expected To Increase Again In 2005

Profits at advertising group, Havas, have experienced an impressive turnaround over the last twelve months, rising to €14 million during the first half of this year, compared to a net loss of €58 million for the same period last year.Havas, which lost out on a bid for Grey Global this week to rivals WPP, also… Continue reading Havas Back In The Black With Impressive Profits

ITV will break new ground in print advertising this month by inserting adverts for its latest reality talent contest X Factor into the Evening Standard‘s TV listings page in an effort to win over weary commuters planning their night’s entertainment.ITV’s ads will run throughout the autumn in the very centre of the newspaper’s television pages,… Continue reading ITV Teams With Evening Standard To Snare Commuters

Outdoor advertising group, JCDecaux, has unveiled record results for the first six months of this year, as operating income pushed up by nearly 14% to €125.3 million, reflecting the recovery in the European advertising market.Revenues for the Paris based group grew by 4.5% to €792.3 million from January to June, driven by a good performance… Continue reading European Advertising Recovery Spurs JCDecaux Profits

SMG continued to see a substantial rise in its share price yesterday, as the company added 3.37% to its total following rumours that ITV is preparing to purchase the company’s television assets.A declaration that ITV’s stake in SMG was a ‘core holding’ is thought to have spurred the flurry of interest amongst city traders on… Continue reading Sharewatch: SMG Still Rising On ITV Speculation

Virgin Radio has secured Sky TV as the exclusive sponsor of its high-profile Pete & Geoff breakfast show as part of an extensive brand marketing campaign to be launched the satellite broadcaster later this autumn.The deal, which builds on the an existing eleven year relationship between the two brands, includes full show credits and promotional… Continue reading Virgin Reaches For The Sky With Breakfast Sponsorship

ITV has reached a “new low” by reverting back to its old habit of increasing revenues while haemorrhaging audiences, according to a wide-ranging new report into the state of the commercial television market from media management consultancy Billetts.The Billets Half Term Report reveals a poor performance for the UK’s largest commercial broadcaster, which has suffered… Continue reading ITV Reaches A New Low With Old Habits Says Billetts

The Incorporated Society of British Advertisers is urging media regulator Ofcom to rethink controversial plans to amend the alcohol advertising codes, claiming the current proposals are “highly prescriptive” and unclear”.In its submission to Ofcom’s public consultation on new codes for broadcast television advertising, ISBA claims that the new regulatory framework could seriously restrict the freedom… Continue reading ISBA Urges Ofcom To Rethink Drinks Marketing Crackdown

The Wireless Group has today announced that operating profits have grown by 108% to over £1.1 million during the first six months of this year, driven by the ‘storming’ success of its flagship station national speech station talkSPORT.Along with today’s interim results, plans were unveiled for a new talkSPORT Sky television channel, which will aim… Continue reading Wireless Revenues Driven By Success Of talkSPORT

The Independent‘s recent transition from broadsheet to compact tabloid has helped push post-tax profits at its parent group, Independent News & Media, up by over 42% to €68.1 million during the first six months of this year.From January to June 2003, operating profit at the Irish-based company has grown by over 25% to €129 million,… Continue reading Record Results Push Independent’s Profits Up 42%