Chrysalis Radio’s flagship London station Heart 106.2 has unveiled a new logo and brand identity as part of a wide-ranging effort to knock rival Capital 95.8 off the top spot in London.The new logo, created by BB/Saunders, aims to build closer brand awareness with listeners after focus group research revealed the old identity failed to… Continue reading Heart Rebrands As It Sets Sights On Capital
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A new breed of digital radio has been developed enabling listeners to access thousands of internet stations through a conventional-style receiver without the need for a PC, in a move that could potentially revolutionise the UK’s radio industry.The Reciva WiFi Internet Radio tunes in to stations via the internet, enabling listeners to enjoy a range… Continue reading Internet Radio Without PCs Could Revolutionise Industry
Renewed speculation amongst City traders that radio groups GWR and Capital are preparing to merge has seen the share price of both companies jump by 1.69% and 5% respectively as rumours continue to circulate that a deal is imminent.Industry insiders have claimed that draft deals have been drawn up between GWR and Capital, but that… Continue reading GWR And Capital Boosted By Renewed Merger Speculation
Virgin Radio has secured Sky TV as the exclusive sponsor of its high-profile Pete & Geoff breakfast show as part of an extensive brand marketing campaign to be launched the satellite broadcaster later this autumn.The deal, which builds on the an existing eleven year relationship between the two brands, includes full show credits and promotional… Continue reading Virgin Reaches For The Sky With Breakfast Sponsorship
ITV has reached a “new low” by reverting back to its old habit of increasing revenues while haemorrhaging audiences, according to a wide-ranging new report into the state of the commercial television market from media management consultancy Billetts.The Billets Half Term Report reveals a poor performance for the UK’s largest commercial broadcaster, which has suffered… Continue reading ITV Reaches A New Low With Old Habits Says Billetts
The Incorporated Society of British Advertisers is urging media regulator Ofcom to rethink controversial plans to amend the alcohol advertising codes, claiming the current proposals are “highly prescriptive” and unclear”.In its submission to Ofcom’s public consultation on new codes for broadcast television advertising, ISBA claims that the new regulatory framework could seriously restrict the freedom… Continue reading ISBA Urges Ofcom To Rethink Drinks Marketing Crackdown
The Wireless Group has today announced that operating profits have grown by 108% to over £1.1 million during the first six months of this year, driven by the ‘storming’ success of its flagship station national speech station talkSPORT.Along with today’s interim results, plans were unveiled for a new talkSPORT Sky television channel, which will aim… Continue reading Wireless Revenues Driven By Success Of talkSPORT
The Independent‘s recent transition from broadsheet to compact tabloid has helped push post-tax profits at its parent group, Independent News & Media, up by over 42% to 68.1 million during the first six months of this year.From January to June 2003, operating profit at the Irish-based company has grown by over 25% to 129 million,… Continue reading Record Results Push Independent’s Profits Up 42%
Holland and Barrett’s Healthy magazine, published by River Publishing, has announced unexpectedly high sales for its September/October issue, bucking the current trend of decline amongst health titles and forcing the publisher to reprint the issue to cope with demand.The reprint will add 50,000 copies to the rapidly declining stocks of the title, which is forecast… Continue reading Healthy Magazine Bucks Trend With Reprint
Virgin Radio has secured Sky TV as the exclusive sponsor of its high-profile Pete & Geoff breakfast show as part of an extensive brand marketing campaign to be launched the satellite broadcaster later this autumn.The deal, which builds on the an existing eleven year relationship between the two brands, includes full show credits and promotional… Continue reading Virgin Reaches For The Sky With Breakfast Sponsorship
