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The Independent is hoping to woo media planners and buyers with a viral marketing campaign and video game designed to raise the profile of its recently launched compact edition and attract more advertising revenue.The ‘Compact Catch’ game has been e-mailed to over 600 key industry figures and the newspaper hopes it will spread further from… Continue reading Independent Targets Planners And Buyers With Viral Push

Four of IPC Connect’s leading women’s weekly titles have come together in a promotion that will see readers offered a £30,000 package of prizes in an attempt to build brand loyalty and drive cross-purchase.The so-called ‘Highlife’ promotion will launch in this week’s issues of Woman, Woman’s Own, Woman’s Weekly and Chat. It will run for… Continue reading IPC Links Woman’s Weeklies For Cross-Title Promotion

Global advertising group, Aegis, performed admirably last week with shares rising by an impressive 9.77%. The group recently revealed increased revenues for the first six months of 2004, spurred on by a recovery in Europe and strong business wins.Aegis Group’s revenues now stand at just under £339 million, a rise of 15% on last year,… Continue reading Sharewatch: Positive Results See Aegis Rising

BBC Magazines will expand its pre-school portfolio later this month with the launch of a new title called Hi-5 targeting children aged between three and six.The magazine launches on 22 September with a coverprice of £1.99 and is based on the critically acclaimed Australian television programme, which has been showing on Channel Five’s Milkshake slot… Continue reading BBC Magazines Prepares Hi-5 For Pre-Schoolers

Richard Desmond’s Northern & Shell is to make its first foray into the women’s glossy magazine market with the launch of a new fashion focused title called B Happy.The company, which publishes the Daily Express Newspaper and OK! magazine, is planning to unveil the new title next spring in an attempt to compete with existing… Continue reading Desmond Gears Up For Launch Of New Women’s Glossy

Proposed food marketing restrictions could cost the advertising industry upwards of £375 million, around three quarters of its total annual revenue, according to figures from industry regulator Ofcom and the Advertising Association.The figures suggest that products aimed primarily at children would bear the brunt of any restrictive legislation, as they account for the majority of… Continue reading Restrictions On Food Advertising Could Cost £375 Million

The Sunday Times will publish its biggest ever Style supplement on 19 September, packing the 156-page seasonal fashion special with exclusive features on Madonna’s wardrobe and England’s most fashionable health gurus.The autumn special will focus on the ‘hottest and hippest’ trends for the season, forming what the newspaper claims is an ‘invaluable and luxurious handbook’… Continue reading Times Boosts Fashion Coverage With Bumper Supplement

Kelvin MacKenzie looks set to drag a second broadcast heavyweight kicking and screaming into the court room later this year, as the outspoken radio chief’s Wireless Group initiates legal proceedings against BBC Radio Five Live.The Wireless Group claims that the BBC has indulged in anti-competitive bidding and is monopolising Premiership football commentary rights by grossly… Continue reading Wireless Group Targets BBC With Legal Action

Digital switch-off, audience measurement and the impact of convergence on traditional spot advertising are just some of the big issues due for discussion at this year’s forthcoming European Television Symposium in Berlin.The two day event, entitled Managing Change, will see a range of international speakers examine the state of the industry by asking what lessons… Continue reading Television Symposium Tackles Convergence Head On

Sir Martin Sorrell’s WPP is to acquire Grey Global for £845 million in a deal that brings it neck and neck with US-owned Omnicom for the title of the world’s largest advertising agency.WPP saw off competition from French advertising group Havas and San Francisco-based private equity firm Hellman & Friedman with a knockout bid that… Continue reading WPP Wins Battle For Grey With £845 Million Bid