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Metro International has extended its deal with British Airways to promote London as a tourist destination after the previous campaign prompted a 49% increase in flight bookings to the UK capital.The renewed deal will see British Airways increase its advertising investment with the Swedish-based fee-sheet publisher by 150% throughout 2004. Activity will also be extended… Continue reading Metro Extends Advertising Deal With British Airways

Media super-regulator Ofcom has rejected the complaints of almost 50 viewers who claimed that a controversial television commercial for Golden Wonder’s Nik Naks was offensive and unsuitable for children.The 30-second spot, which parodied a scene from Alien, saw a giant Nik Nak burst from a man’s stomach accompanied by a voiceover encouraging viewers to ‘Eat… Continue reading Ofcom Not Offended By Golden Wonder’s Nik Naks

Strong interim results published by terrestrial television giant ITV yesterday failed to lift the broadcaster’s share price into positive growth, with stock dipping by 2.86% to close at 102p.The broadcaster announced that pre-tax profits had by 59% to £132 million in the first half of the year following an improvement in advertising revenue, which grew… Continue reading Sharewatch: Strong Results Fail To Boost ITV

The National Magazine Company has announced the appointment of Matthew Line, a former editor of IPC’s Homes & Gardens, to spearhead a high-profile new launch.Line left Homes & Gardens two years ago to become chief executive of The Prince’s Foundation, where he has been involved in urban design and architecture. Prior to that, he headed… Continue reading Natmags Draws Line To Spearhead New Launch

Publicis Groupe, the world’s fourth largest marketing services company, has given its clearest indication yet that it might follow in the footsteps of its rivals with the creation of a single media buying point outside of the US.The news comes as the French-owned holding group for ZenithOptimedia and Starcom MediaVest revealed plans to create a… Continue reading Publicis Ponders Creation Of Single Buying Point

Football First saw circulation shoot up by an impressive 37.2% during August to just over the 30,000 as the start of the Premiership season lifted sales at the Sunday sports title, according to the latest ABC national newspaper results.Elsewhere, the Sunday Mirror experienced a solid 5.7% month on month rise to earn a total circulation… Continue reading ABC National Newspaper Round-Up – August 2004

More than three quarters of UK television viewers would support Government action to ban junk food advertising during children’s programming in an attempt to combat the growing problem of obesity amongst young people.The BBC’s Healthy Britain poll of more than 1,000 adults shows that an outright ban on junk food advertising was supported across all… Continue reading Viewers Support Outright Ban On Fast Food Commercials

O˛ customers could soon be watching On The Buses on the bus, or shopping channels in the supermarket, as the mobile giant prepares to launch a trial with NTL’s broadcast division to bring multi-channel digital television to mobile phones.The experimental broadcasts will begin in spring 2005 from nine transmitters covering 120 square kilometers around Oxford.… Continue reading NTL And O˛ To Bring Television To Mobile Phones

Broadband internet has established itself as a firm favourite in the UK, as 41% of web surfers now opt for a high-speed connection when going online.According to new research from global market research group, NOP World, the growing popularity of the internet in the UK, which now reaches 58% of the population (26.8 million), has… Continue reading UK Broadband Usage To Double In Six Months

The Daily Telegraph has caught tennis fever a month too late, by securing forthcoming Brit flick Wimbledon for its Movie Monthly promotion and offering readers the chance to see the film for free before anyone else.The free screenings of the film, the latest release from Working Title Films, will be supported by an radio advertising… Continue reading Telegraph Revives Wimbledon With Film Promotion