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Metro International has secured its biggest advertising campaign to date in the form of a wide-ranging pan-European deal with car manufacturer Mitsubishi valued at £2 million across seven different countries.The deal will see Metro International, which claims to be the world’s largest and fastest-growing international newspaper group, become Mitsubishi’s exclusive print advertising partner for the… Continue reading Metro Secures Biggest Ever Advertising Campaign

ITV suffered a minor dip in share price yesterday, losing 0.47% to close at 105p ahead of publication of the company’s first financial results since the merger of Carlton and Granada. The broadcaster has revealed impressive half year figures, notching up the largest revenue increase since the dotcom boom.The commercial television giant announced this morning… Continue reading Sharewatch: ITV Dips Ahead Of Impressive Results

The long-awaited advertising recovery may have brought a feeling of optimism to the industry but it has yet to result in a significant increase in UK new business, according to figures from the AAR’s NewBizMoves database.The latest official data reveals little notable improvement in the advertising sector with a total of 198 creative account reviews… Continue reading New Business Activity Remains Subdued In First Half

As the advertising upturn continues, Scottish Media Group (SMG), has seen a turnaround in its fortunes as pre-tax profits grew by 20% to £5.5 million during the first half of this year.The Glasgow-based group’s television division recorded the strongest performance of all sectors, for the period from January to June, as operating profits grew by… Continue reading Television Helps Boosts Fortunes At SMG

The BBC has confirmed that it is talking to some of the world’s biggest media companies, including Bertelsmann, Time Warner and Disney, about the future of its commercial operation, BBC Worldwide.A spokesman for the BBC said that discussions are underway with a number of companies interested in BBC Worldwide, which is currently the subject of… Continue reading Global Media Giants Line Up For BBC Worldwide

MSN and specialist digital marketing agency Zed have secured a deal with DreamWorks to promote its new movie The Terminal through a unique MSN Homepage take-over targeting over three million internet users.The deal is the first of its kind for MSN and will see a combination of image overlay advertising and streamed video carried on… Continue reading MSN To Transform Homepage With Terminal Promotion

Commercial broadcaster, ITV, has today announced that pre-tax profits have jumped up 59% to £132 million in the first half of this year, driven by an improvement in advertising revenue which grew by 4% for the group.Although significant improvements were seen across the board for ITV, the biggest achievement comes from its news division and… Continue reading Improved Advertising Revenue Drives ITV Profits Up 59%

Pay-TV and broadband provider HomeChoice has launched a child-friendly remote control allowing access to only those channels deemed suitable by parents and preventing unsuitable content being viewed by curious youngsters.The brightly coloured control, dubbed the MiniMote, is designed to guard against underage viewers accessing adult content via HomeChoice’s television channels or video on demand services.… Continue reading HomeChoice Targets Parents With Child Friendly Remote

The Daily Telegraph will this month become the third national broadsheet to launch a commuter friendly tabloid edition in the form of a spoof title, dubbed The Daily Splat, to mark the launch of the new Renault Modus car.The innovative deal marks the first time that a national newspaper has created a bespoke title for… Continue reading Telegraph Planning To Launch Tabloid This Month

New research indicates that the massive interactive coverage afforded to this year’s Olympic Games by the BBC has paid off, as the Corporation celebrates record audiences and unprecedented usage of its services.The BBC’s figures show that nearly nine million digital satellite viewers pressed the red button on their remote controls, accessing the BBC’s interactive services… Continue reading Interactive Olympics Draws Millions To BBC