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Classic FM has announced the promotion of Giles Pearman to the role of marketing director as it gears up for the next stage of its million pound advertising campaign, utilising 33 fully-branded taxis in and around London.Pearman, who joined Classic FM from FMCG giant Unilever in 1999, will now become the station’s first dedicated marketing… Continue reading Classic FM Appoints Marketing Chief Ahead Of Ad Drive

The MRG Cricket XI pulled off a narrow eight run win in the closely contested final game of the annual Tashes series against a joint BMRB/Ipsos team. After a 3-0 series win last time around, this result gave the MRG a 1-1 draw this year (with one game rained off).After last time’s washout, the teams… Continue reading MRG Maintain A Hold On Their Tashes After Nerve-Jangler

The majority of media stocks saw a rise in share price last week, although UBC Media, the UK’s largest independent radio production company, proved that the good fortune was not universal as it suffered a 6.52% slip.Last week saw the company announce details of a development agreement with Channel 4 to create a radio joint… Continue reading Sharewatch: UBC Falls Despite Channel 4 Radio Boost

Digital radio looks set to receive a further boost to take-up as car manufacturer Vauxhall prepares to launch its Astra SXi Digital, the first family car to be equipped with a DAB digital radio as standard.The decision is sure to boost digital radio audiences, as well as spurring uptake of the new technology by rival… Continue reading Vauxhall To Fit DAB Digital Radios As Standard

Confidence in the outdoor advertising sector continued to go from strength to strength in the second quarter of this year with revenue increasing by an impressive 14.2% year on year to £211 million, according to new figures released this week.The latest data from the Outdoor Advertising Association reveals the second highest ever quarterly revenue for… Continue reading Outdoor Adspend Climbs By 14% In Second Quarter

The Times has announced a two month cross promotional campaign with film channel TCM, targeting the nation’s film buffs and publicising its Film First screenings of the autumn’s most-anticipated movies.The promotion will see The Times Film First sponsor TCM’s Thursday Night at The Movies programming strand. As part of the deal, The Times will also… Continue reading The Times Signs Movie Promotion Deal With TCM

The recent European Football Championships helped national speech based station talkSPORT see its audience increase by nearly half a million listeners, according to the latest research from audience measurement company GfK.According to GfK’s contentious National Broadcast Survey for the six months from 19 January to 18 July, the Wireless Group’s flagship radio station added 432,000… Continue reading GfK Finds Football And Music Topping Radio Charts

The Mobile Data Association has been forced to revise its usage forecasts for the UK’s text messaging services after figures for the first seven months of the year revealed a staggering 15 billion messages had changed hands.The MDA’s forecast now predicts a total of 25 billion messages for 2004, up from its previous forecast of… Continue reading Text Message Forecasts Revised Following Massive Usage

The Sunday Times has announced a special edition of its entertainment CD-Rom, The Month, to celebrate its first anniversary with exclusive footage from the DVD release of Oasis’ Definitely Maybe.The Sunday Times claims its CD-Rom based entertainment section made publishing history this time last year, as the UK’s first digital newspaper section, designed to accompany… Continue reading Sunday Times Celebrates Month Birthday With Oasis Special

ITV’s sale of special effects house, Moving Picture Company, has attracted the attention of several major players, including Sir Martin Sorrell’s international advertising giant, WPP.The sale of MPC, undertaken as part of ITV’s £550 million disposal of non-core assets, is also understood to be of interest to former Carlton chairman, Michael Green, French electronics group… Continue reading WPP Amongst Bidders For ITV’s Special Effects Group