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Emap Advertising has signed Virgin Mobile as the exclusive £1 million sponsor of Kiss 100’s Bam Bam Breakfast Show, running for a full year and featuring unprecedented coverage for the mobile phone giant.The deal will see Virgin integrated closely with the breakfast show’s content, providing on-air promotions, tactically linked news and gossip tags, weekly listener… Continue reading Emap Signs Virgin For Kiss Breakfast Show Sponsorship

Supermarket giant Tesco has fired the latest salvo in the increasingly fierce cut-price broadband war with the launch of a new service costing less than £20 per month to complement its existing dial up, mobile and home telephone products.The high-street stalwart’s 512k service, pitched at entry level broadband users, ranks behind its rivals in terms… Continue reading Tesco Enters Cut-Price Broadband Market

The Daily Telegraph has secured Clinique Skin Supplies for Men to sponsor a series of weekly feature spreads focusing on streakers, bad refereeing decisions and dodgy facial hair.The innovative six-figure campaign begins in the Telegraph‘s sport section on 6 September and runs until 4 October with an emphasis on memorable sporting moments and a focus… Continue reading Telegraph Scoops Clinique For Sporty Skincare Promotion

The majority of media stocks saw a rise in share price last week, although UBC Media, the UK’s largest independent radio production company, proved that the good fortune was not universal as it suffered a 6.52% slip.Last week saw the company announce details of a development agreement with Channel 4 to create a radio joint… Continue reading Sharewatch: UBC Falls Despite Channel 4 Radio Boost

Digital radio looks set to receive a further boost to take-up as car manufacturer Vauxhall prepares to launch its Astra SXi Digital, the first family car to be equipped with a DAB digital radio as standard.The decision is sure to boost digital radio audiences, as well as spurring uptake of the new technology by rival… Continue reading Vauxhall To Fit DAB Digital Radios As Standard

Confidence in the outdoor advertising sector continued to go from strength to strength in the second quarter of this year with revenue increasing by an impressive 14.2% year on year to £211 million, according to new figures released this week.The latest data from the Outdoor Advertising Association reveals the second highest ever quarterly revenue for… Continue reading Outdoor Adspend Climbs By 14% In Second Quarter

The Times has announced a two month cross promotional campaign with film channel TCM, targeting the nation’s film buffs and publicising its Film First screenings of the autumn’s most-anticipated movies.The promotion will see The Times Film First sponsor TCM’s Thursday Night at The Movies programming strand. As part of the deal, The Times will also… Continue reading The Times Signs Movie Promotion Deal With TCM

The recent European Football Championships helped national speech based station talkSPORT see its audience increase by nearly half a million listeners, according to the latest research from audience measurement company GfK.According to GfK’s contentious National Broadcast Survey for the six months from 19 January to 18 July, the Wireless Group’s flagship radio station added 432,000… Continue reading GfK Finds Football And Music Topping Radio Charts

Britain’s largest commercial broadcaster, ITV, was seen in focus yesterday as investors renewed their confidences to push the company’s share price up by 2.69%.ITV closed at 105p yesterday after Citigroup told investors that shares had been oversold, and that 115p was “achievable in the near term, spurred by an improvement in advertising over the autumn”.… Continue reading Sharewatch: ITV Rises Following Advertising Upturn

OpenTV, owner of the PlayJam interactive TV channel, has signed a deal to provide a new games service for use on ITV’s channels accessed through Sky Digital.The new service, dubbed GTV, will be run by PlayJam on behalf of ITV. The interactive specialists will develop games for ITV based around the broadcaster’s best known brands,… Continue reading ITV Signs Playjam For Interactive Games Service