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Advertisers are rapidly adapting to the next generation of personal video recorders and are coming to see new interactive media, such as computer games, as an important marketing channel, according to new research from OMD Snapshots.The research, entitled The Living Room Of The Future, questioned marketing directors on their attitude towards new technology and the… Continue reading Advertisers Are Adapting To PVRs And Interactive Media

MSN UK is redesigning its website for the first time in almost three years in an attempt to attract more big-brand advertisers to the internet.The new-look homepage, which attracts nearly 16 million internet users each month, launches this week with a range of larger advertising options that can be tailored to need the specific needs… Continue reading MSN Redesigns Homepage For Advertisers

Cross-media superpower Emap saw one of the few rises amongst media stocks yesterday, adding 0.42% to close at 725p. Yesterday saw the company announce a revamp for two of its biggest selling magazines, music title Q and movie bible Empire.Among the changes are a revised, international focus for Empire comprising a new logo, strapline, size… Continue reading Sharewatch: Emap Rises As Titles Receive Facelift

Advertisers need to proceed with extreme caution when employing word of mouth and viral marketing campaigns as the results can be potentially catastrophic, according to new research from independent market analyst Datamonitor.The study suggests that negative experiences, where consumers spread negative or incorrect messages about a brand, can elicit twice as many referrals to friends… Continue reading New Research Warns Of Backfiring Viral Campaigns

Emap is revamping its flagship teen magazine Bliss next month in an attempt to offer readers more grown-up content.The new-look title will be supported by an updated website at blissmag.co.uk and promises to give readers a more stylish package containing more tightly focussed content that is both supportive and relevant to its young readers.Emap claims… Continue reading Bliss Gets A Facelift To Compete In Tricky Teen Market

Capital Radio Group has secured an extensive one-year deal with British Airways that will see the airline become the exclusive broadcast sponsor of a range of drivetime shows across the network.The deal marks Capital’s third major cross-brand sponsorship and covers drivetime shows on 95.8 Capital FM, Southern FM, Ocean FM and Capital Gold Network, as… Continue reading Capital Secures Major Sponsorship Deal With British Airways

Havas, the French advertising group, has said it is interested in bidding for American rivals, Grey Global Group, starting with an offer of over $1 billion (£550 million).Chairman and chief executive officer of Havas, Alain de Pouzilhac, told French newspaper Le Figaro that he was interested in buying Grey and had secured financial backing.During the… Continue reading Havas Chairman Confirms Interest In Bidding For Grey

ITV has secured Yellow Pages to sponsor The Block, a new home improvement reality-TV show that follows four couples who have been given £250,000 to renovate a block of flats whilst under round-the-clock surveillance.The show, which is being dubbed as a cross between Big Brother and Property Ladder, has been a massive hit in Australia.… Continue reading ITV Sales Signs Deal To Put Yellow Pages On The Block

Giant banner contractor MegaPoster has announced the acquisition of two prime sites, one in Birmingham and the other in Liverpool, in a move that takes its total to more than 30 sites nation-wide.The new site in Birmingham is situated in the city centre and benefits from a dominant position overlooking Old Square and Priory Queensway.… Continue reading MegaPoster Boosts Portfolio With Two New Sites

Outdoor advertising giant JCDecaux announced this morning that revenues for the first half of this year grew by 4.5% to €792.3 million, spurred on by the European advertising recovery in quarter two.For the six month period ending 30 June 2004, the street furniture division performed strongly, growing by 5.5% year-on-year to over €430 million. The… Continue reading European Advertising Recovery Spurs JCDecaux Revenue