Outdoor advertising giant JCDecaux announced this morning that revenues for the first half of this year grew by 4.5% to 792.3 million, spurred on by the European advertising recovery in quarter two.For the six month period ending 30 June 2004, the street furniture division performed strongly, growing by 5.5% year-on-year to over 430 million. The… Continue reading European Advertising Recovery Spurs JCDecaux Revenue
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Another rocky day’s trading for media stocks left many companies in the doldrums yesterday. Financial Times owner Pearson suffered a loss of 0.24% to close at 616p, despite optimistic results revealing an increase of 47% in profits for the first half of the year.The growth exceeded expectations and was attributed mainly to improved market conditions.… Continue reading Sharewatch: Positive Results Fail To Lift Pearson
Times Online has announced a deal with Eidos, the UK’s largest video games publisher, to create its Fantasy Football championship offering readers the chance to win a slice of its £100,000 prize fund.The promotion will go head to head with the Telegraph‘s twelfth year of Fantasy Football, launched last week with support from BUPA and… Continue reading Times Takes On Telegraph With Fantasy Football
The popularity of search engines amongst internet users is growing at unprecedented speed, bringing with it valuable advertising real estate. Martin Child, managing director, Overture Northern Europe, looks at the future of internet search marketing and the next generation of search targeted marketing…Today 85% of European internet users first discover websites through search engines and,… Continue reading NewsLine Column: What Next For Internet Search Marketing?
Venture capital groups are limbering up to bid for the BBC’s commercial operations if the sale is given the green light by the Corporation’s chief executive, Mark Thompson.According to reports over the weekend, Rupert Gavin, who quit this month as chief executive of BBC Worldwide and Roger Flynn former chief executive of BBC Ventures, are… Continue reading Buyers Prepare To Snap Up BBC Commercial Arms
Emap is planning to roll out a £600,000 cross-media advertising campaign to promote the relaunch of its flagship music magazine Q later this month.The six-month campaign, planned and bought by Starcom Motive, includes national print advertising in a range of broadsheet newspaper titles, as well as recently revamped men’s lifestyle magazine FHM and sister music… Continue reading Emap Launches Campaign To Promote Q Redesign
UK Cinema admissions soared during June, totalling 14.7 million, to score a year on year increase of 57% and the highest figure on record since 1969.The new figures mean that after a sluggish start to the year, January to June 2004 is now up 5.6% on the same period during 2003.The total equates to an… Continue reading Potter Pushes June Cinema Admissions To 14.7 Million
The Sunday Times Scotland has announced a wide-ranging programme of sponsorship, sampling competitions and promotions to support this year’s Edinburgh Festival Fringe between the 8th and 30th of August.The centrepiece of the newspaper’s campaign is The Sunday Times Scotland‘s sponsorship of the Edinburgh Festival Fringe radio station, broadcasting live from the city centre throughout the… Continue reading Sunday Times To Promote Edinburgh Fringe Festival
Emap has announced plans to revamp its flagship film and entertainment title Empire, comprising a new logo, strapline, size and editorial layout, as part of a move to reposition the magazine to build on its increasingly international focus.Among the changes are revised designs for the title’s logo and layout, claimed to impart a more ‘iconic’… Continue reading Emap Redesigns Empire With An International Focus
By 2010 there will be nearly 40 million digital radio receivers in Europe, growing rapidly at a compound annual growth rate (CAGR) of 86.1%, according to a new report by marketing consultancy Eureca Research.The European Digital Radio – On A Roll Or Another False Dawn report predicts that the UK will account for 44.2% of… Continue reading Digital Radio Set For Boom In Europe
