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Capital 95.8 FM has confirmed that former Big Breakfast presenter and chat show host Johnny Vaughan will replace Chris Tarrant as host of its flagship breakfast show on 19 April.The move will see Tarrant bring an end to a marathon run on the high-profile breakfast show, which he has presented for sixteen years. The loss… Continue reading Vaughan Given Start Date as Capital’s Breakfast Host

The BBC has secured the broadcast rights to Six Nations Rugby until the end of the decade, in a deal that could bring the Corporation an average of more than 4 million viewers per match.The wide-ranging deal, which covers television, radio, online and interactive coverage of the tournament, could prove valuable for the BBC after… Continue reading BBC Wins Six Nations Coverage Until 2010

MediaCom was the most successful individual media buying agency in terms of billings during 2003, according to the latest league table published by Nielsen Media Research.The Grey Global-owned agency rose from third place in the previous year’s rankings, overtaking ZenithOptimedia and Carat to take the top spot with an 11% increase in billings to almost… Continue reading MediaCom Comes Out Top In Terms Of Billings

The Financial Times posted a loss of £32m during 2003, as advertising revenues slumped 15% and sales continued to fall. A cost-cutting programme across the business daily has failed to stem losses, which were £9m higher than in 2002, according to the full-year results of its parent company Pearson released today.The company blamed a “savage… Continue reading Losses Widen At FT And The Outlook Remains Uncertain

The Football League has secured a ground breaking multi-million pound deal with Coca-Coal that will see the soft drinks company become the exclusive sponsor of Divisions One, Two and Three.The deal represents the largest title sponsorship in history and secures Coca-Cola and Diet Coke as the official soft drinks of the Football League for three… Continue reading Coco-Cola Scores With Football League Sponsorship

The Starcom UK Group has merged its existing digital operations to create a new division dedicated to putting new media heart of the communications planning process.The new Starcom Digital outfit will be led by the agency’s existing head of digital, Jeremy Hill, who will assume responsibility for specialist teams working at both the Starcom MediaVest… Continue reading Starcom UK Launches Dedicated Digital Division

Commercial radio continues to lead the way out of the advertising downturn with revenue increasing by almost 13% year on year during the fourth quarter of 2003 to almost £166 million.The latest figures from the Radio Advertising Bureau show that fourth quarter growth helped the industry deliver a solid 6.8% increase across the year as… Continue reading Double Digit Growth Helps Radio Out Of Downturn

Half of the world’s population – four billion people – will have mobile technology by 2015, and mobile data services will make up an increasingly large share of the mobile market, the industry’s leading player has predicted.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.

Stocks in newspaper group Trinity Mirror crept up by 0.08% yesterday to 599˝p following a 13.3% rise in pre-tax profits to £172.5 million during 2003. The company announced that, while advertising revenues dropped by 2.1% in 2003, there have been signs of improvement in the first two months of this year (see Daily Mirror Coverprice… Continue reading Sharewatch: Trinity Improves As Pre-Tax Profit Rise

Rumours of exploratory merger talks between Channel 4 and Five have been confirmed with the possibility of a full merger of the two commercial broadcasters now being discussed.Earlier this month is was suggested that Channel 4 chief executive Mark Thompson and Lord Hollick, chairman of United Business Media, the minority shareholder in the Five network,… Continue reading Channel 4 Confirms Merger Discussions With Five