More Uncategorised articles

Emap Advertising and ZenithOptimedia have brokered an extensive £800,000 deal to promote UIP’s latest movie release, Honey, across a range of youth-focused media platforms.The wide-ranging promotional campaign will run for three weeks across Emap’s entire portfolio of youth radio stations, television channels, websites, magazines and through text message advertising.The deal encompasses a range of teen… Continue reading Emap Signs Honey for Cross Platform Promotion

Teletext has announced plans to launch a travel-focused digital television channel on Sky later this month with the backing of an extensive cross-media advertising campaign.Teletext Holidays TV will launch on 23 February and will link itself with the company’s existing digital text services to provide customers with a comprehensive search facility available through the Sky… Continue reading Teletext To Launch Travel Channel On Sky Next Month

Capital Radio Group’s proposed £15 million acquisition of London-based Choice FM has been given the go-ahead by the Office of Fair Trading.Choice broadcasts urban contemporary music on two FM licences serving a potential audience of 5.8 million adults in London. It also owns a network of five digital radio licences covering London, Yorkshire, the Severn… Continue reading Capital Cleared For £15 Million Choice Acquisition

ITV has secured the Daily Telegraph as the exclusive £4.5 million sponsor of its coverage of the forthcoming Formula One season.The deal includes broadcast sponsorship of the eighteen races due to be screened on ITV1 between March and October. It also includes a highlights package on ITV2 and branding on the channel’s Formula One website.The… Continue reading ITV In Poll Position With Formula One Sponsorship

ITV has snatched the exclusive broadcast rights to the Oxford and Cambridge boat race from the BBC after the Corporation claimed the prestigious sporting event had become too commercial.The BBC said it had decided to end its fifty year association with the boat race in the light of the organiser’s desire to pursue a highly… Continue reading ITV Snatches Boat Race Broadcast Rights From BBC

WPP dipped 0.24% ahead of the release of its full year financial results later this week, which are expected to signal the end of the worst advertising downturn in living memory.Early predictions suggest the company, which is the world’s third largest advertising and marketing network, will post pre-tax profits of £454 million on annual revenue… Continue reading Sharewatch: WPP Rises Ahead Of Full Year Results

ITV has today announced the appointment of former Bank of Scotland chief executive, Sir Peter Burt, as its new non-executive chairman just weeks after the completion of the multibillion pound merger of Carlton and Granada.Burt beat-off competition from Tesco chairman, John Gardiner, to take up the position left vacant last October after a coalition of… Continue reading ITV Appoints Ex-Bank Of Scotland Boss As New Chairman

Newspaper advertising looks set for a shake-up following an announcement by the Newspaper Marketing Agency of an investigation into the effectiveness of advertising within the medium.Newspaper advertising has been in focus recently, last month the ISBA called on press advertisers to demand ‘verification of appearance’ following estimates that more than £550 million worth of newspaper… Continue reading NMA Announces Effectiveness Study

The UK’s only national commercial speech radio station talkSPORT has appointed Michael Franklin as managing director.The appointment of Franklin to the newly created position follows talkSPORT’s announcement of record revenues last year, when the station experienced a 42% year on year increase.Franklin, who has been the station’s operations director since August 2000, has more than… Continue reading talkSPORT Appoints Franklin As Managing Director

The number of listeners tuning into radio breakfast shows dropped significantly over Christmas and New Year, according to the first-ever audience figures to be published for the festive period.The data from GfK’s unofficial National Broadcast Survey could have significant implications for media planners by showing that radio listening between 6:00am and 10:00am during the two… Continue reading GfK Claims Breakfast Shows Flop With Festive Audiences