More Uncategorised articles

Emap Advertising and ZenithOptimedia have brokered an extensive £800,000 deal to promote UIP’s latest movie release, Honey, across a range of youth-focused media platforms.The wide-ranging promotional campaign will run for three weeks across Emap’s entire portfolio of youth radio stations, television channels, websites, magazines and through text message advertising.The deal encompasses a range of teen… Continue reading Emap Signs Honey for Cross Platform Promotion

Teletext has announced plans to launch a travel-focused digital television channel on Sky later this month with the backing of an extensive cross-media advertising campaign.Teletext Holidays TV will launch on 23 February and will link itself with the company’s existing digital text services to provide customers with a comprehensive search facility available through the Sky… Continue reading Teletext To Launch Travel Channel On Sky Next Month

The third instalment of the epic Lord Of The Rings trilogy helped push cinema admissions for January to 15.3 million in what was an otherwise slow month for the industry.The latest figures from the Cinema Advertising Association show that admissions averaged 3.5 million per day during January, a decline of 6% on the previous year,… Continue reading Lord Of The Rings Is King Of The Box Office

Charles Allen’s position as ITV chief executive looked secure last night after newly appointed chairman, Sir Peter Burt, said he had no intention of attempting to oust his second in command.The former chief executive of the Bank of Scotland said he was confident that Allen was capable of helping ITV face the considerable integration challenges… Continue reading New ITV Boss Claims Allen Is Safe As Chief Executive

WPP dipped 0.24% ahead of the release of its full year financial results later this week, which are expected to signal the end of the worst advertising downturn in living memory.Early predictions suggest the company, which is the world’s third largest advertising and marketing network, will post pre-tax profits of £454 million on annual revenue… Continue reading Sharewatch: WPP Rises Ahead Of Full Year Results

ITV has today announced the appointment of former Bank of Scotland chief executive, Sir Peter Burt, as its new non-executive chairman just weeks after the completion of the multibillion pound merger of Carlton and Granada.Burt beat-off competition from Tesco chairman, John Gardiner, to take up the position left vacant last October after a coalition of… Continue reading ITV Appoints Ex-Bank Of Scotland Boss As New Chairman

Newspaper advertising looks set for a shake-up following an announcement by the Newspaper Marketing Agency of an investigation into the effectiveness of advertising within the medium.Newspaper advertising has been in focus recently, last month the ISBA called on press advertisers to demand ‘verification of appearance’ following estimates that more than £550 million worth of newspaper… Continue reading NMA Announces Effectiveness Study

The UK’s only national commercial speech radio station talkSPORT has appointed Michael Franklin as managing director.The appointment of Franklin to the newly created position follows talkSPORT’s announcement of record revenues last year, when the station experienced a 42% year on year increase.Franklin, who has been the station’s operations director since August 2000, has more than… Continue reading talkSPORT Appoints Franklin As Managing Director

The number of listeners tuning into radio breakfast shows dropped significantly over Christmas and New Year, according to the first-ever audience figures to be published for the festive period.The data from GfK’s unofficial National Broadcast Survey could have significant implications for media planners by showing that radio listening between 6:00am and 10:00am during the two… Continue reading GfK Claims Breakfast Shows Flop With Festive Audiences

The Daily Telegraph has secured Wella as the exclusive sponsor of a full-colour advertorial as part of a wider six-month marketing drive to promote the hair-care brand.The deal will see a special eight-page advertorial appear in the Daily Telegraph magazine on Saturday 13 March, representing the first time that the brand has advertised with the… Continue reading Telegraph Secures Wella To Sponsor Advertorial