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Aegis Group, the global media network which owns the Carat agency, today posted a 12.7% rise in underlying pre-tax profits for 2003, with media turnover rising by 15.0% £6.9 billion.Aegis chief executive Doug Flynn says that the results have been achieved despite challenging market conditions thanks to action taken by the company over the last… Continue reading Aegis Profits Jump 12.7% As Ad Recovery Builds

BSkyB chief executive James Murdoch has reportedly shelved plans for the launch of a new general entertainment channel on the Freeview platform.The satellite broadcaster had been expected to move more strongly into the free-to-air arena with the launch of a new advertiser-funded channel targeting young adults with digital terrestrial television.The offering, dubbed Channel 6, would… Continue reading BSkyB Shelves Plans For New Entertainment Channel

The IPA has published an online guide to help agencies and advertisers exploit the full potential of econometrics to measure the return on investment from their marketing campaigns.UK marketers have been using econometrics for decades, but there has long been a lack of understanding as to how the methodology can best be used to measure… Continue reading IPA Publishes Online Guide Explaining Econometrics

Chrysalis has become the first UK radio group to embrace multi-media messaging as a marketing and communications tool between station and listener.The initiative will invite Galaxy listeners to send photos and text the station from their mobile camera-phones. Galaxy will then select the best pictures for inclusion on their website for all listeners to see.Text… Continue reading Chrysalis Puts Listeners In The Picture With MMS

Almost 70% of people in the UK want fundamental changes to the way the BBC is governed, according to research examining the Corporation’s role following the Hutton enquiry.A survey carried out for a Panorama special on the future of the BBC shows that just 31% of respondents support the continuation of the annual £116 licence… Continue reading UK Viewers Call For Change In Way BBC Is Funded

Sky One has secured GlaxoSmithKline’s Macleans Ice Whitening toothpaste brand as the exclusive six-figure broadcast sponsor of Nip/Tuck, its controversial comedy drama about cosmetic surgeons.The deal, negotiated between Sponsorcom and Sky Media, covers the final six episodes of the current series and includes an option to extend the sponsorship to a second run of the… Continue reading Sky One Secures Macleans To Sponsor Nip/Tuck

Three former Carlton directors could be ousted from the ITV board by a group of shareholders angry over their decision to authorise a controversial £15 million payoff to Michael Green.It is understood that Sir Brian Pitman, the most senior former Carlton director, will visit shareholders this week to explain why the broadcaster approved the payment… Continue reading Former Carlton Directors Could Be Ousted From ITV Board

Any potential merger plans being drawn up between Channel 4 and Five could be derailed if the Government insists on the state-owned broadcaster being auctioned off to the highest bidder.A Government source, quoted by The Business, stated: “It’s difficult to conceive of a way in which you could privatise a public corporation without some sort… Continue reading Channel 4 Auction Could Scupper Five Merger

Pre-tax profits at global market research company, Taylor Nelson Sofres (TNS), jumped by 33.8% to £65.3 million during 2003, as the integration of NFO progressed ahead of plan during the year.Excluding joint ventures and integration costs, pre-tax profits were up 13.3% to £32.4 million. Operating profit, including joint ventures, was up by 35.1% at £80.8… Continue reading TNS Sees Profits Jump In 2003 After NFO Acquisition

ITV fell by 1.99% in week on week analysis to close at 135žp following the publication of the company’s first post-merger results. The company saw a downturn in advertising revenue for 2003, but signs of improvement in the first quarter of 2004 (see ITV On Target To Save £100 Million From Merger).Meanwhile, Financial Times owner… Continue reading Sharewatch: ITV Falls Despite Optimistic Results