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ITV has secured Cereal Partners brand Cheerios as the exclusive broadcast sponsor of the forthcoming series of Stars In Their Eyes: Kids 2004.The deal, which was brokered by ITV Sales and Universal McCann, includes full broadcast sponsorship of the popular Saturday peak-time family show, as well as extensive telephony branding.Stars In Their Eyes: Kids 2004… Continue reading ITV Secures Sponsor For Stars In Their Eyes Kids

The newly merged ITV company dipped by 1.10% yesterday to settle at 134žp following publication of its first financial results since the multi-billion pound merger was completed last month. The company announced a fall in advertising revenue for 2003, but revealed signs of improvement during the first quarter of this year (see ITV On Target… Continue reading Sharewatch: ITV Dips Following Post-Merger Results

Broadband Britain came a step closer yesterday with the announcement that NTL has become the first internet service provider to have over one million UK homes connected to broadband.The milestone achievement will give encouragement to BT and Telewest, which recently launched cut price broadband packages aimed at attracting the large numbers of dial-up customers normally… Continue reading NTL Announces One Million UK Broadband Homes

Five has announced two senior appointments in a bid to replace defecting sales director, Nick Milligan, who is leaving to become managing director of BSkyB’s advertising sales operation.Mark White and Kelly Williams have both been promoted from within Five’s existing sales team and will now sit on the broadcaster’s board of directors. White, formerly Milligan’s… Continue reading Five Replaces Milligan With Two Internal Promotions

Capital FM boss Keith Pringle has confirmed that talks have been held between the station and outgoing breakfast DJ Chris Tarrant to discuss the radio stalwart fronting a new weekend show as soon as 6 months after his resignation.The revelation comes just days after Johnny Vaughan announced his start date as the station’s breakfast host,… Continue reading Tarrant In Talks Over New Role With Capital

The media industry must evolve new ways of evaluating advertising effectiveness as CPTs, TVRs and OTS are all irrelevant in today’s world, according to David Patton, vice president of marketing at Sony Computer Entertainment Europe.Speaking ISBA’s annual conference in London yesterday, Patton said: “TVRs have no place in 2004, when I think of a TVR… Continue reading Sony Marketing Boss Claims TVRs Are Irrelevant

The continued growth of digital media will cause a fundamental shift in media planning by the end of the decade, according to Jerry Buhlmann, chief executive officer of Carat International.Buhlmann predicts that advertising is about to change significantly with emerging technologies such as the internet, digital television and 3G mobile phones expected to account for… Continue reading Digital Media Will Cause Major Marketing Shift

Culture Secretary, Tessa Jowell, has softened her stance on the promotion of junk food to children and has called on the advertising industry to use its ‘creativity’ to tackle the growing problem of obesity.Jowell rejected calls for a ban on fast food commercials during children’s television programmes, and said that advertising messages promoting healthy eating… Continue reading Advertisers Urged To Use Creativity In Obesity Battle

Speaking at yesterday’s ISBA Conference and expressing his personal rather than corporate view, Garry Lace, CEO of Grey, predicted that the next five years would see many more privately-owned agencies and privately-owned networks.He said: “The holding companies have traded too much on price and not invested in people and talent, they will not be able… Continue reading Privately Owned Agencies To Make a Strong Comeback

Jean-Francois Decaux, chairman and chief executive of poster giant JCDecaux, has pledged to give free bicycles to Londoners to reduce the nation’s obesity epidemic, on the condition that the Government improves cycle routes in the city.Speaking at today’s ISBA conference the poster chief compared his plans to schemes already underway in Austria and Germany, where… Continue reading JCDecaux Pledges Pedal Power To The People