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Hachette Filipacchi has come together with girl’s portal mykindaplace.com to offer advertisers the opportunity to target teen consumers with integrated magazine and online campaigns.The partnership will also see the two companies run cross-promotional campaigns driving Hachette’s Sugar, tvhits! and ELLEgirl readers to mykindaplace.com – and the website’s users to these magazines.The initiative comes just weeks… Continue reading Hachette Teams With Teen Portal In Advertising Deal

ITV has announced a raft of job cuts that could see up to 400 roles at Central Television made redundant as part of the wide-ranging cost cutting programme at the newly merged broadcaster.The announcement, which was made this morning to staff at the company’s Nottingham studios, comes just days after the appointment of former Bank… Continue reading ITV Plans To Axe 400 Jobs In Cost Cutting Move

Nearly two thirds of the UK’s top one hundred advertisers increased their above-the-line spend last year, in a move that suggests the industry is emerging from the downturn and into a period of growth.Figures from Nielsen Media Research published by Marketing magazine show that total spend rose by a solid 6.3% during 2003 to around… Continue reading Confidence Returns As Top Advertisers Increase Spend

The third instalment of the epic Lord Of The Rings trilogy helped push cinema admissions for January to 15.3 million in what was an otherwise slow month for the industry.The latest figures from the Cinema Advertising Association show that admissions averaged 3.5 million per day during January, a decline of 6% on the previous year,… Continue reading Lord Of The Rings Is King Of The Box Office

Charles Allen’s position as ITV chief executive looked secure last night after newly appointed chairman, Sir Peter Burt, said he had no intention of attempting to oust his second in command.The former chief executive of the Bank of Scotland said he was confident that Allen was capable of helping ITV face the considerable integration challenges… Continue reading New ITV Boss Claims Allen Is Safe As Chief Executive

ITV saw stock slip by 1.41% yesterday to rest at 140p following the appointment of former Bank of Scotland chief executive, Sir Peter Burt, as its new non-executive chairman. The appointment comes just weeks after the completion of the multibillion pound merger of Carlton and Granada (see ITV Appoints Ex-Bank Of Scotland Boss As New… Continue reading Sharewatch: ITV Shares Dip As Chairman Is Announced

The Government has dismissed controversial new proposals to break-up the BBC and abolish its licence fee, claiming they would undermine the integrity of the publicly-funded broadcaster.A group of media experts commissioned by the Conservative party has unveiled a package of plans that would see BBC funding transferred to a special public broadcasting authority that would… Continue reading Government Dismisses Plans To Abolish BBC Licence Fee

The third instalment of the epic Lord Of The Rings trilogy helped push cinema admissions for January to 15.3 million, in what was an otherwise slow month for the industry.The latest figures from the Cinema Advertising Association show that admissions averaged 3.5 million per day during January, a decline of 6% on the previous year,… Continue reading Lord Of The Rings Is King Of The Box Office In January

The so-called quality tabloid being developed by Independent founder Stephen Glover is believed to be negotiating a wide-ranging distribution deal with Associated Newspapers.Glover is understood to have already secured several high-profile editorial signings for the audacious venture, which looks likely to be modelled on European newspapers such as France’s Le Monde.Reports also suggest that an… Continue reading Quality Tabloid In Distribution Talks With Daily Mail

Internet users have learnt to almost completely ignore the existence of pop-up advertising, which they view as a major cause of irritation, according to the latest research from Bunnyfoot Universality.A new paper released by the online consultancy shows that pop-up advertising is a major turn-off for the majority of internet users, with every subject in… Continue reading Internet Users Completely Ignore Pop-Up Advertising