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UK cable operator, Telewest Communications, dramatically reduced its losses during 2003 as the benefits of its financial restructure and a return to focus on customer relationship have begun to bear fruit.Losses at the company were down from £2.2 billion in 2002 to just £272 million last year. Group operating loss was reduced from £1.9 billion… Continue reading Telewest Turns The Corner As Loss Declines

A recent advertising blitz by the Outdoor Advertising Association designed to attract more attention to the medium has returned impressive results, with over 80% of agencies approving of the campaign.The Proving Outdoor Works initiative used a series of pop art explosions to promote the benefits of outdoor as a powerful marketing medium. The OAA has… Continue reading Outdoor Awareness Campaign Hailed A Success

Emap Performance has announced plans to cut a number of jobs across its radio and music magazine business as part of an ongoing strategy designed to cut costs and increase profit margins.The cuts are expected to affect all departments at Emap Performance including its magazine publishing arm, which houses a range of music titles including… Continue reading Emap Performance Restructures To Cut Costs

Future Publishing, the special-interest consumer magazine company, has announced the appointment of Robert Price as managing director of its UK business with immediate effect.Price, formerly publishing director of Future’s entertainment and games divisions, replaces chief operating officer, Collin Morrison, who left the company to pursue personal interests last September.The newly created role will see Price… Continue reading Price Is Right For Top Job At Future Publishing

Digital marketing company ValueClick is claiming a first in online advertising with the launch of an innovative new campaign using technology that allows consumers to purchase products within the ads themselves.The technology comprises a secure skyscraper that guarantees online consumers a risk-free buying experience covering the entire purchase process from credit card checking through to… Continue reading New Format Could Revolutionise Online Advertising

MegaPoster UK secured the contract to provide a giant poster campaign to launch Halifax’s latest high interest savings account.The campaign will run through March and will use a range of MegaPoster sites in London, Birmingham and Leeds featuring Halifax’s familiar singing staff-member, Howard Brown.Commenting on the deal, Ian Bohn, sales and marketing director at MegaPoster… Continue reading MegaPoster Banks On Halifax To Extend Portfolio

Profits at global advertising network, Publicis Groupe, rose by 21.8% to €263 million in 2003. This follows the integration of Bcom3 and a return to sustainable organic growth, the company said this morning.Organic growth at the network was 2.0%, within which there was a 3.7% rise during the second half of the year. The confidence… Continue reading Publicis Looks Strong, Whilst Interpublic Slumps

The Advertising Association has criticised hard-hitting proposals to restrict the promotion of junk food to children, claiming they would do little to combat the growing problem of obesity.The organisation’s director general, Andrew Brown, claims that plans put forward by the Food Standards Agency to curb fast food advertising and promotions would be totally ineffective in… Continue reading Advertisers Rally Against Ban On Fast Food Promotion

Hachette Filipacchi has confirmed that Durex has backed out of a sponsorship deal with its flagship teen magazine Sugar following criticism for promoting contraception to youngsters.The condom manufacturer’s logo will no longer appear on a special twelve-page editorial section in the May issue of the magazine, which is intended to educate and inform teenagers on… Continue reading Durex Backs Out Of Sugar Sponsorship Deal

The National Magazine Company has announced plans to extend trials of special travel-sized editions of its flagship women’s monthly, Cosmopolitan, after success in a recent three month pilot.Next week will see the A5 version of Cosmo extend its print run from 50,000 to 85,000 following an increase in demand for the magazine, which features the… Continue reading Natmags To Extend Trial Of Compact Cosmopolitan