More Uncategorised articles

The RAB is expected to demand a reduction in the ‘wealth warnings’ given at the end of financial services advertisements as part of its response to the Department of Trade and Industry’s review of the consumer credit act.The wealth warnings are currently required by law and are viewed by many as awkward additions, which are… Continue reading RAB To Lobby Government Over Wealth Warnings

The newly merged ITV Sales operation has announced the appointment of Peter Birch and Colin Ramsay to the respective roles of head of interactive sales and head of online sales with immediate effect.The appointments come as ITV Sales launches a major charm offensive to improve its relationship with advertisers, in the form of an interactive… Continue reading ITV Announces New-Media Sales Appointments

The Telegraph Group has bowled over the competition to become the official partner of the England and Wales Cricket Board and the England Cricket Team. The newspaper group will also sponsor talkSPORT’s coverage of the forthcoming Test Series in the West Indies.The wide-ranging deal includes advertising around the perimeter of cricket pitches and 30-second television… Continue reading Telegraph Stumps Up Cash For Cricket Sponsorship

Telecoms group Cable & Wireless slipped 2.01% to 134źp following rumours that a round of institutional presentations was not being received well, leading broker Cazenove to downgrade the company’s stock.ITV took the biggest tumble of the day, falling by 2.21% to 132žp following news yesterday that three former Carlton directors could be ousted from the… Continue reading Sharewatch: Cable & Wireless Slips After Downgrading

MTV Networks has secured drinks brand Campari as the exclusive multi-platform sponsor of its forthcoming music series, MTV Recommends, which launches across Europe later this month.The one-year deal will include fully integrated on-air, online and on-the-ground brand presence, marking Campari’s biggest music based pan-European sponsorship agreement to date.On-air integration will compromise sponsored billboards attached to… Continue reading MTV Secures Campari For Pan-European Sponsorship

Aegis Group, the global media network which owns the Carat agency, today posted a 12.7% rise in underlying pre-tax profits for 2003, with media turnover rising by 15.0% £6.9 billion.Aegis chief executive Doug Flynn says that the results have been achieved despite challenging market conditions thanks to action taken by the company over the last… Continue reading Aegis Profits Jump 12.7% As Ad Recovery Builds

Lord Conrad Black was dealt a further blow yesterday when he was forced to step down as chairman of the Telegraph Group after almost twenty years at the newspaper company’s helm.It emerged last night that Black, who took control of the Daily Telegraph in 1985, had been removed as both chairman and director of the… Continue reading Crisis Deepens As Black Ousted From Telegraph Group

Recent figures released by the Branded Content Marketing Association show the number of branded television programmes in the UK is set to double this year as advertisers search for more cost effective ways to promote their products. Simon Wells, commercial director of enteraction tv, explains what all the fuss is about…When the marketing chief of… Continue reading NewsLine Column: Thinking Beyond The 30-Second Spot

The prospect of an increase in the cost of airtime advertising following the recent ITV merger may give a boost to outdoor revenue, according to research commissioned by Outdoor Connection.The survey of 150 senior agency and client personnel asked for opinions on the strengths of outdoor advertising, the likelihood of the medium expanding its market… Continue reading Research Shows ITV Merger May Fuel Outdoor Profits

Sky News has secured the multimillion contract to become Channel Five’s exclusive news provider until the end of the decade.The wide-ranging deal begins next year and signals the end of Five’s contract with current content provider, ITN, which has supplied the broadcaster’s news content since its launch as Channel 5 in March 1997.The new agreement… Continue reading Sky Scoops Five News Contract From ITN