Richard Desmond is planning to boost marketing and promotions at the Daily Express by £5 million next year in a move that will see editorial budgets at the title cut.News of the cuts will come as a blow to the title’s new editor, Peter Hill, who was last week named as the replacement for Chris… Continue reading Desmond To Boost Express Promotions Spend By £5 Million
The direct mail industry saw sales increase by 4.7% year on year during 2003 as it continued to benefit from a growing trend towards highly targeted advertising, according to new research from the Direct Mail Information Service.The survey shows that consumer sales totalled more than £26.3 billion this year, up from just over £25.1 billion… Continue reading Direct Mail Sees Sales Rise By 4.7% During 2003
Jazz FM in the Northwest has secured Continental Airlines to sponsor its daily business bulletins.The initial three-month deal begins on 26 January after a trial period provided a favourable response for the airline, which has not previously used radio to market their brand.The sponsorship in the Northwest of England allows Continental Airlines to target the… Continue reading Jazz FM Takes Off With Business Bulletin Sponsorship
Future Publishing has confirmed that it is folding its recently launched monthly music title, Bang, after just ten issues.The January issue of Bang will be the last ever edition of the title, which aimed to create a niche for itself in the competitive music market by harnessing the success of guitar bands such as The… Continue reading Future Publishing’s Music Title Makes Final Bang
Ofcom, the new super-regulator that assumes its full powers later this month, has announced the launch of the first comprehensive review of the UK telecommunications sector for well over a decade.The strategic review, which begins next year, will examine the extent to which the sector benefits from competition in the rapidly expanding fixed and mobile… Continue reading Ofcom Announces First Telecoms Review In Over A Decade
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Flytxt has announced plans to launch its second mobile marketing campaign to promote Ford’s new Sportka model.The campaign will specifically target young male drivers to highlight the new Sportka’s position as ‘Ka’s Evil Twin’. Data captured through the promotion will be used to develop an on-going dialogue with the target audience via direct marketing, SMS… Continue reading Flytxt Secures Ford For Mobile Marketing Campaign
The economy is still weak and as a result marketing activity has been limited, according to a new US survey. However, it would appear that conditions have bottomed out and marketers are confident of a revival in 2004.Also On MediaTel Insight Today…Wireless Gaming To Bring In The Dollars, Says IDCMobile entertainment is gradually entering the… Continue reading MediaTelINSIGHT: US Marketers Gear Up For Improved 2004
Trinity Mirror, the UK’s largest newspaper publisher, was in focus yesterday after announcing that advertising revenues are showing signs of stabilisation, whilst national revenues remain difficult and volatile. The stock held firm at 533p (see Trinity Mirror Sees Weak National Revenue).Independent News & Media was also in the spotlight with shares dipping by 10.5% after… Continue reading Sharewatch: Trinity Mirror Holds Firm Following Results
Channel 4 has brought together a range of marketing representatives from across the industry to push the benefits of television as an advertising medium.A special Appointment To View seminar was held last week to introduce marketers to the power of television advertising and challenge the misconceptions surrounding the medium. The event is the latest in… Continue reading Channel 4 Leads Drive To Promote Television Advertising
