First Radio Sales has launched a range of advertising packages based on key UK planning regions across is current portfolio of stations.The regional packages have been created in response to agency demand and will allow advertisers to buy airtime by television region on all stations represented by First Radio.Commenting on the initiative, Neil Webster, managing… Continue reading First Radio Unveils Regional Advertising Packages
Mega Profile is offering brands the opportunity to sponsor a giant advertising hoarding on the west front of St Paul’s, which has been erected while the famous London landmark is given a facelift.The giant poster contractor was commissioned by St Paul’s to make the banner available to advertisers during the nine month cleaning and restoration… Continue reading Mega Profile Takes Over St Paul’s With Giant Banner
Dennis Publishing is supporting the relaunch of its men’s lifestyle magazine, Jack, with an advertising campaign designed to raise awareness of its new format.The relaunched title will go on sale later this month with 308 pages and an increase in size to National Geographic proportions in an attempt to raise visibility at point of sale… Continue reading Dennis To Promote New Look Jack With Relaunch Campaign
Digital television will be received by more than half of all UK TV homes by the end of this year, with penetration set to rise to more than 82% by 2008, according to a consensus of recent market forecasts compiled by the Competition Commission.Also On MediaTel Insight Today…BT To Sell Freeview Digital TV BoxesBT group… Continue reading MediaTelINSIGHT: UK Television Penetration Forecasts
ITV partners Carlton and Granada were in the spotlight again yesterday after rumours that their £4 billion merger will be allowed to go through without the double divestment of their sales houses. The stocks were seen up 9.17% and 5.37% respectively.The outcome of the merger will be announced later today and analysts claim it will… Continue reading Sharewatch: Carlton And Granada Rise On Merger Speculation
BBC Radio 1 has announced that Sara Cox is being replaced as host of the station’s flagship breakfast show after listening figures reportedly dropped by half a million.Cox will be replaced by drivetime host, Chris Moyles, who will move into the early morning slot at the beginning of next year.The shake-up will see Cox remain… Continue reading BBC Radio 1 Drops Sara Cox From Breakfast Show
The Telegraph has unveiled a raft of management changes which will see Hugo Drayton, who is currently managing director of Hollinger Telegraph new media, take over as managing director of the Telegraph Group.Drayton will replace Jeremy Deedes, who will stay on as a consultant to the group. Commenting on the shake-up, Dan Colson, deputy chairman… Continue reading Telegraph Unveils Management Shake-Up
The Food Standards Agency’s recent report into advertising junk food to children provoked a massive debate and prompted a range of consumer groups to call for a ban on fast food commercials. However, as Britain faces ‘epidemic levels’ of obesity, MediaTel NewsLine’s assistant editor, Nicola Clark, argues it’s time for people to stop pointing the… Continue reading NewsLine Column: Weighty Issue For Adland
The Government’s decision to allow Carlton and Granada to merge without selling off their sales houses has received a mixed reaction from advertisers, who are concerned that a single ITV will exercise too much power in the television advertising market.The Institute Of Practitioners in Advertising has expressed its disappointment at the Department of Trade and… Continue reading Advertisers Give Mixed Reaction To ITV Merger
BSkyB has sold its 9.9% stake in Manchester United for around £62 million, as it continues to cut back its investment in individual football clubs.The satellite broadcaster confirmed today that it had sold its entire stake of 26 million shares in the Premiership champions at £2.39 each. The buyer has been revealed as The Cubic… Continue reading BSkyB Offloads Manchester United Stake
