ITV’s share of television advertising revenue is set to steadily fall over the next five years, possibly to as low as 41%, according to forecasts from MindShare. This is at the bottom end of a set of figures compiled by the Competition Commission this summer as part of its inquiry into the merger of Carlton… Continue reading MediaTelINSIGHT: Market Forecasts For ITV
IPC claims to have achieved record advertising revenues for the current November issues of 25 Beautiful Homes and its spin-off title 25 Beautiful Kitchens.Both the home interest titles have produced their biggest ever issues containing their biggest ever volume of advertising at a time when competition in the home interest sector is particularly strong.The November… Continue reading IPC Claims Record Ad Revenues At Home Interest Titles
Digital television will be received by more than half of all UK TV homes by the end of this year, with penetration set to rise to more than 82% by 2008, according to a consensus of recent market forecasts compiled by the Competition Commission.Also On MediaTel Insight Today…BT To Sell Freeview Digital TV BoxesBT group… Continue reading MediaTelINSIGHT: UK Television Penetration Forecasts
The ASA has cleared EasyJet for using an image of Major Charles Ingram, the convicted Who Wants To Be A Millionaire? cheat, in an advertising campaign to promote its low cost flights.The major and his wife complained to the Advertising Standards Authority after the budget airline featured the couple in a nationwide press campaign without… Continue reading EasyJet Cleared Over Millionaire Cheat Ads
Carlton and Granada were seen in focus yesterday, up 12.95% and 8.95% respectively after the Competition Commission cleared the way for their planned their £4 billion merger (see ITV Cleared To Merge With Sales Houses Intact)The news was greeted with optimism in the city and Morgan Stanley has increased its price target on Carlton to… Continue reading Sharewatch: Carlton And Granada Surge On Merger Decision
Viacom Brand Solutions has secured Wrigley’s to promote its Orbit Ice White and Hubba Bubba brands across the Nickelodeon and Paramount Comedy channels in a sponsorship deal worth six-figures.The initiative will see Orbit Ice White sponsor the Paramount Brighton Comedy Festival throughout October and Hubba Bubba run a promotion on Nickelodeon targeting children home from… Continue reading Viacom Secures TV Sponsorship For Wrigley’s Gum Brands
Yesterday’s decision by trade and industry secretary, Patricia Hewitt, paves the way for what many regarded as the inevitable creation of a single ITV company, as Carlton and Granada prepare to merger.With only behavioural remedies imposed by Hewitt, the two ITV heavyweights have emerged from the year-long Competition Commission investigation with one of the better… Continue reading Feature: Getting Under The Skin Of The ITV Merger
The Telegraph Group has unveiled a raft of senior management changes that will see Hugo Drayton take over as the new managing director.Drayton, currently managing director of Hollinger Telegraph New Media, will replace the outgoing managing director, Jeremy Deedes, who is set to retire later this week after almost seventeen years at the company.Dan Colson,… Continue reading Telegraph Group Names Drayton As New Managing Director
The Competition Commission has called for a wide ranging review of the television advertising sales market after expressing ‘disquiet’ at the way the industry currently operates.The regulator said that Ofcom and the Office of Fair Trading should launch an investigation into the way television companies sell advertising following the Government’s decision to allow Carlton and… Continue reading Television Advertising Market Set For Wide Ranging Review
The Telegraph Group has unveiled a raft of senior management changes that will see Hugo Drayton take over as the new managing director.Drayton, currently managing director of Hollinger Telegraph New Media, will replace the outgoing managing director, Jeremy Deedes, who is set to retire later this week after almost seventeen years at the company.Dan Colson,… Continue reading Telegraph Group Names Drayton As New Managing Director
