MSN has appointed Chris Dobson as its new general manager of digital marketing sales and trade marketing.The newly created role will see Dobson, who was previously regional sales director at MSN, take on responsibility for developing the group’s advertising sales force. He will also oversee initiatives focussed on dedicated account management and partner retention.Dobson will… Continue reading MSN Appoints Dobson Manager Of Digital Marketing
ITV has unveiled a wide-ranging seven point plan for growth that will help it stave off any American take-over through the launch of a series of new digital channels and a new commitment to produce more format-based television programmes.The strategy has been unveiled in an interview in the Sunday Times with Charles Allen and Michael… Continue reading ITV Unveils Growth Plan And Vows To Fight Off Takeover Bid
The latest ABC figures for September brought impressive news to The Business, which saw circulation increase by a massive 83.6% month on month. However, media buyers will have their eye on the fact that the paper’s increased circulation has been driven by a rise in bulk sales and overseas circulation.Reports suggest that title’s improved fortunes… Continue reading ABC National Newspaper Round-Up – September 2003
Online shopping is becoming a way of life for an increasing number of UK consumers and the Interactive Media in Retail Group estimates that more than £4 billion of goods and services will be bought over the internet in November and December.Also On MediaTel Insight Today…Camera Phone Suppliers Crave Customer SatisfactionGlobal shipments of camera phones… Continue reading MediaTelINSIGHT: E-Tailers Look Forward To Bumper Christmas
WPP was seen in focus, up 3.64% on hopes that US economic recovery would feed through into stronger revenues. BSkyB was also boosted by positive sentiment in the media sector and added 3.34%.Carlton and Granada also remained in the spotlight yesterday as analysts continued to revise their forecasts for the group after the Competition Commission… Continue reading Sharewatch: WPP Rises On US Recovery Hopes
It has been cable operators, not incumbent telecommunications companies, that have driven the growth of broadband internet access, according to a new report on global broadband developments.The study was carried out by the US Federal Communications Commission (FCC) in order to review the broadband policy experiences of selected countries from the Organisation for Economic Cooperation… Continue reading UK Lags Behind In Broadband Uptake
Andrew Newman, controller of entertainment at Channel Five is to quit the channel and is expected to join Channel 4.Newman is to leave his post when his contract expires at the end of October and seems likely to team up with Five’s former programme director, Kevin Lygo, who is moving to Channel 4 to become… Continue reading Five Entertainment Controller Quits
IPC’s flagship country and leisure title, Country Life is launching a special themed issue devoted to England, with four different collectable covers.The special edition covers will each features a different corner of UK; Flat Moor in Derbyshire, Wharfedale in North Yorkshire, the White Cliffs of Dover and Bideford in Devon.Commenting on the initiative, Michael Hall,… Continue reading Country Life Unveils Special Edition
Travel and leisure site lastminute.com is launching a new multi-platform ad campaign which aims to “take ownership” of the weekend and promote a work life balance.The new ads, which were developed by recently appointed roster agency, Quiet Storm, have been designed to build the Lastminute brand by encouraging consumers to make the most of their… Continue reading Lastminute Launches New Ad Campaign
Viacom is launching its first ever cross promotional campaign across its outdoor, publishing and cinema and retail properties to raise awareness of HIV and AIDS.This week Viacom Outdoor buses across the UK will carry ads supporting the campaign, which launched in the US earlier this year.The campaign is designed to increase awareness of HIV and… Continue reading Viacom Launches AIDS Awareness Campaign
