ITV has unveiled its new board and management structure following the Competition Commission’s decision to allow its £4 billion merger with limited behavioural conditions (see ITV Cleared To Merge With Sales Houses Intact).Upon completion of the merger, Michael Green, who currently heads up Carlton, will become chairman, while Charles Allen the chairman of Granada, will… Continue reading ITV Unveils New Board
Total adspend is set to rise 5% next year, whilst media supply will rise by only 3%, according to Mediaedge:cia’s MediaLab. This gives a cost inflation of 2%. Inflation is expected to fall by 1% this year, as supply rises faster than expenditure.Also On MediaTel Insight Today…US Magazine Revenues Rise 6.3% In SeptemberTotal US magazine… Continue reading MediaTelINSIGHT: UK Media Inflation Forecasts
The Daily Telegraph is to unveil the next phase of its “read a best-seller everyday” campaign with an extensive outdoor advertising promotion.From next week two new creatives will promote the paper’s Saturday offering and the recently launched Thursday appointments section, Business 2 + Jobs.The creatives will run across 48 sheets, to be seen on London… Continue reading Telegraph Unveils Next Stage Of Best-Seller Campaign
Having gained approval for their much anticipated merger SMG has called on Carlton and Granada to sell their controlling stake in GMTV.The Scottish media company, which owns Grampian and Scottish TV, has a 25% stake in GMTV and has expressed a desire to increase its shareholding in the breakfast television broadcaster.SMG has already called on… Continue reading ITV Giants Urged To Sell GMTV Stake
Carlton and Granada remained in the spotlight yesterday as analysts continued to revise their forecasts for the group after the Competition Commission cleared the way for their planned £4 billion merger (see ITV Cleared To Merge With Sales Houses Intact)The stocks still saw heavy volumes and continued to rise, despite assertions that valuations had spiked… Continue reading Sharewatch: ITV Partners See Heavy Volumes
BT group has signed a joint marketing agreement with Freeview, the free-to-air digital television service, and has plans to enter the pay-per-view TV market, according to reports this week.The telecoms giant, which already has a similar deal with BSkyB, will be selling set-top boxes on the BT website. Regular Freeview receivers offering the 30+ free… Continue reading BT To Sell Freeview Digital TV Boxes In Joint Agreement
Channel 4’s head of entertainment, John McHugh, has become the latest senior executive to leave the station before Kevin Lygo takes up his position as director of television next month.McHugh’s departure comes just weeks after head of Channel 4’s entertainment group and controller of E4, Danielle Lux, stepped down following a change in the broadcaster’s… Continue reading McHugh Departs Channel 4 Ahead Of Lygo’s Arrival
ITV’s largest commercial rivals are understood to be launching discussions to consider consolidating their advertising sales houses to counteract the threat of a combined Carlton and Granada.Channel 4, Five, BSkyB, Interactive Digital Sales and a number of other broadcasters are pondering whether to combine their advertising sales houses operations to compete more effectively with a… Continue reading ITV Rivals Pushed Towards Sales House Consolidation
Maiden Outdoor has launched a unique ambient advertising campaign at London’s Waterloo station to promote the opening of the new high-speed Eurostar line.In the first floor media campaign of its kind, the outdoor contractor has joined forces with TBWA and Eurostar to produce a 103 metre long vinyl strip that will run across the concourse… Continue reading Maiden Uses Ambient To Promote Eurostar At Waterloo
Granada has secured Fuller’s London Pride to use an innovative new advertising format during coverage of the forthcoming Rugby World Cup on ITV1 and ITV2.The format features a new graphic overlay allowing the latest scores and information to be broadcast during individual advertising spots.This new ‘type-over’ technology will alert viewers to the latest England rugby… Continue reading Granada Secures Fuller’s To Use New Advertising Format
