Emap looks set to shake-up the men’s magazine market with the launch of the first weekly title targeting males interested in sport, news, entertainment, gossip and glamorous women.Reports suggest that the £8 million launch, codenamed Operation Tyson, could take place within the next few months and will build on the success of Emap’s existing weekly… Continue reading Emap Set To Shake-Up Market With New Men’s Magazine
Chrysalis Radio’s flagship Heart 106.2 is launching a £1 million television advertising campaign this autumn to increase its profile in the London area.The campaign will air across Carlton, Channel 4, Five, GMTV and several major satellite channels. It will feature the straplines ‘Girls Night Out’ and ‘Who’s the Bloke’.The creative executions are designed to portray… Continue reading Heart To Raise Profile With £1 Million TV Campaign
Television viewers have given their support to the watershed system of programme regulation and have expressed concern over the rising levels of adult content during mainstream soap operas.New research from the BBC, the Broadcasting Standards Commission and the Independent Television Commission shows that the majority of viewers are in favour of the watershed principle and… Continue reading Viewers Give Their Support To TV Watershed
The Government is this week expected to green-light the £4 billion merger of Carlton and Granada with a series of conditions designed to alleviate concerns over the power wielded by a single ITV in the television advertising market.Trade and Industry Secretary, Patricia Hewitt, will announce her decision in the next few days following the Competition… Continue reading ITV Merger Set For Approval Later This Week
The IPA’s digital marketing group has called on media owners to address the problem of discrepancies in ad serving statistics.New research of over 40 different campaigns across 320 media owners has highlighted the extent of the problem by revealing that 90% to 95% of all ad serving discrepancies are caused by the incorrect implementation of… Continue reading IPA Calls On Media Owners To Tackle Accountability
Information service group, Margaux Matrix has joined forces with SpikeNet Technology to develop a new system to measure branding and product placement which will provide greater accountability to advertisers.The new integrated broadcast content analysis system will study advertiser’s brand logos and images in broadcast television environments. Traditionally, advertisers have had to rely on manual ‘stopwatch’… Continue reading New Technology To Bring More Accountability To Ads
ITV partners Carlton and Granada were in the spotlight amid rumours that the Department of Trade and Industry is to reveal its decision on their proposed merger on Monday. Granada was stable at 95p, while Carlton fell 1.70% to 159.25p.The DTI has confirmed that its verdict will be announced at some point next week and… Continue reading Sharewatch: Carlton And Granada Under Pressure
IPC’s leading women’s weekly, Woman’s Own has teamed up with Hovis to publicise and support the NSPCC.The campaign, entitled “Happy Endings”, will encourage children to write a story with a happy ending. The winning entry will be published in Woman’s Own and promoted on special loaves of Hovis bread.According to IPC, the partnership will ensure… Continue reading Woman’s Own Secures Hovis For NSPCC Sponsorship
Television advertising is the most successful way to connect with the student audience, according to a new survey from virginstudent.com.The research, which involved a survey of more than 700 students, found that 42% agreed that TV ads were the best way to grab students’ attention.Billboards and posters were deemed the second most successful way of… Continue reading TV Ads Are The Way To A Student’s Heart
Mobile access to the internet has trebled in the last 12 months according to the latest figures from the Mobile Data Association (MDA).It is calculated that 884 million page impressions were made across the four major GSM network operators in August, a daily average to 28.5 million, compared to just 9 million per day in… Continue reading Mobile Internet Access Trebles
