ITV partners, Carlton and Granada, were seen in focus yesterday, following last week’s heavy losses. The stocks were seen in recovery, up 3.01% and 3.90% respectively.ITV’s director of programmes, Nigel Pickard, recently outlined plans to revitalise the schedules at the UK’s largest commercial broadcaster (see MGEITF 2003: Pickard Outlines Plans To Revitalise ITV).Broader market sentiment… Continue reading Sharewatch: ITV Partners Bounce Back Following Losses
The number of British companies with broadband internet access has more than doubled over the last year to 39%, according to new research from the British Chambers of Commerce.The survey shows that more than half of all companies believe that broadband is critical for success of their business, with one in six firms planning to… Continue reading British Businesses See Broadband Uptake Double
Despite the increasing popularity of media neutral planning, Mark Young, managing director of The Leaflet Company, claims that door drop campaigns are often overlooked by direct marketing agencies that fail to recognise the medium’s mass market potential…In an age of media neutrality I find it somewhat bemusing that when it comes to booking a door… Continue reading NewsLine Column: Turn On, Tune In And Door Drop
Carlton has secured a deal with Westmill Foods that will see its new range of Ken Hom products sponsor ITV1’s daytime chat show, Today With Des And Mel.The deal includes full broadcast sponsorship of the series, which returns to ITV1 next week for its autumn run. Celebrity chef Ken Hom and his new pan-Asian range… Continue reading Carlton Secures Sponsor For ITV’s Today With Des And Mel
ISBA is urging online media buyers to only book advertising space on websites that have been fully audited by ABC Electronic.Over the past few years ISBA has been working to ensure that ABCe becomes established as the standard auditing service for UK websites. The industry body is now calling on all advertisers to make use… Continue reading ISBA Urges Online Media Buyers To Support ABCe Audits
AOL has finally confirmed that it has signed a high-profile deal with Dixons to promote its dial-up internet services in the electrical retailer’s 1,100 stores throughout the UK.The deal, which is thought to be worth around £100 million, follows the decision taken by rival internet service provider, Freeserve, not to renew its exclusive five year… Continue reading AOL Signs Major Internet Marketing Deal With Dixons
The Wireless Group has reported its first ever half year profit and management is confident that the company will go from strength to strength in the near future.The radio firm saw turnover rise by 3.8% to £14.8 million in the six months to the end of June with revenues from the thirteen local stations up… Continue reading Wireless Group Hits Right Frequency In H1
News International is relaunching the Saturday edition of The Times with new sections, increased coverage and new writers in an attempt to increase the circulation of the title.The new-look paper, which goes on sale this Saturday, will give greater prominence to home, foreign and business news, as well as comment and analysis. It will also… Continue reading Times Relaunches Saturday Edition With Extra Content
Hachette Filipacchi’s flagship women’s fashion title, Elle, has secured American Express to sponsor a special talent search in conjunction with its current ‘long live dreams’ ad campaign.The seven-month deal will see American Express sponsor a 34-page special edition of Elle, featuring the winners of the talent search. The one-off magazine, entitled Future Elle, will be… Continue reading Elle Secures American Express For Fashion Partnership
In 2007, the majority of internet users in prominent western countries will be experienced surfers. Even now, the US can no longer claim be the most web savvy nation, according to a study by Jupiter Research.Also On MediaTel Insight Today…Email To Drive Mobile Data Revenues In EuropeMobile operators and technology providers are yet to fully… Continue reading MediaTelINSIGHT: Seasoned Net Users Hold Sway In 2007
