Five has appointed head of factual, Dan Chambers, as its new director of programmes, replacing the outgoing Kevin Lygo, who is leaving to return to Channel 4 (see Lygo Set To Return To Channel 4).Chambers joined Five in November 2001 and has been responsible for commissioning programmes such as Britain’s Finest, World War One In… Continue reading Five Picks Chambers As New Director Of Programmes
Freeserve’s women’s website Icircle is cashing in on the public’s continued obsession with celebrity lifestyles by launching a new channel devoted to the rich and famous.The new offering contains hot gossip and the latest pictures of celebrities in a series of specially customised photo galleries.There is also a range of content on celebrity fashion, diets… Continue reading Icircle Launches New Celebrity Channel For Women
Britain is rapidly becoming a nation of TV addicts and more than half of the viewing public claim they could not live without television, according to the latest findings from the BBC’s Daily Life Survey.The study, carried out by Taylor Nelson Sofres, surveyed 6,000 licence fee payers across the country to help the BBC gain… Continue reading Research Shows Britain Is A Nation Of TV Addicts
The popularity of WAP-enabled mobile phones continued to surge in July, with the total number of page impressions viewed in the UK hitting 904 million, according to the latest research from the Mobile Data Association (MDA).The figures from GSM Network operators O2, Orange, T-Mobile and Vodafone represent a 15% increase on the previous month and… Continue reading WAP Usage Continues To Soar During July
Freeserve is launching an integrated cross media advertising campaign to raise awareness of its new broadband promotion.The ‘no risk trial’ will see Freeserve offer users the chance to try its broadband service for a month and get their money back if they decide not to commit to a regular subscription. The deal also includes a… Continue reading Freeserve Launches No Risk Broadband Promotion
WPP has appointed former Saatchi & Saatchi chief executive, Tamara Ingram, to help expand its Kantar marketing services division.Ingram, who stepped down as chairman and chief executive of McCann Erickson UK earlier this year, will take up the newly created role of president of Kantar’s three marketing firms, Added Value, Fusion 5 and Henley Centre.The… Continue reading WPP Appoints Former Saatchi & Saatchi Chief
Future Publishing is giving its monthly What Guitar? magazine a new look less than six months after it launched.The title, which targets both professional musicians and guitar hobbyists, is re-vamping its buyer’s guide section this month to offer enhanced navigation and increased content. The new look section will have 16 more pages and will appear… Continue reading Future Publishing Gives What Guitar? A New Look
IPC’s flagship interiors magazine, Homes and Gardens has joined forces with fabric manufacturer G.P & J. Baker to give-away a fabric covered notebook with October’s issue.The cover-mounted notebook is designed to raise awareness of Baker’s Blue Anglais fabric collection.Commenting on the partnership, Isobel McKenzie-Price, editor of Homes & Gardens said: “Giving readers an extra special… Continue reading Homes And Gardens Secures G.P & J Baker For Special Promotion
Channel 4 has appointed Michael Hodgson as its new head of corporate development, with responsibility for forging business relationships with third parties.Hodgson, who is currently investment director of the media team at venture capitalist firm, 3i, will take up his new post at the end of September. He will report to Rob Woodward, Channel 4’s… Continue reading Channel 4 Appoints New Head Of Corporate Development
AMV BBDO has consolidated its position as the UK’s largest advertising agency with billings of £345 million in the twelve months to the end of June, according to figures from Nielsen Media Research.Also On MediaTel Insight Today…British Businesess See Broadband Uptake DoubleThe number of British companies with broadband internet access has more than doubled over… Continue reading MediaTel Insight: Mixed Fortunes For Leading Agencies
