Chrysalis was seen in focus yesterday, up 6.1% after analysts at UBS Warburg reiterated profit forecasts for the group, while Bridgewell Securities suggested a sum of the parts valuation of 230p for the group.Elsewhere, regional press group Johnston Press was seen up 2.01% after reporting a significant half year increase in revenue and profit.Broader market… Continue reading Sharewatch: Chrysalis Rises On Strong Valuation
Ad agencies Ogilvy & Mather and OgilvyOne have unveiled a new brand motivation programme, which will use dance-based training to increase creativity.The project is part of the Arts & Business New Partners programme, which is designed to help businesses try something new with the arts and improve employee interaction.Ogilvy believes the study of dance movement… Continue reading Ogilvy Employs Dance To Lift Creative Spirit
A new generation of so-called ‘super youth’ consumers are extending their carefree lifestyles well past their late twenties and into their thirties, according to new research from Emap.The study claims that this new group of consumers is living proof that the rules of youth marketing can apply far beyond the age of 24, which is… Continue reading Research Reveals Importance Of Super Youth Consumers
More than three quarters of regional newspapers have halted the practise of bulk sales, which many media buyers believe artificially inflates circulation figures.The Newspaper Society claims that 75.3% of regional papers reporting in the latest ABC circulation period have scrapped bulk-sales altogether.The move follows the latest ABC circulation figures for the January to June 2003… Continue reading Regional Newspapers Move To Abolish Bulk Sales
Granada Enterprises has secured Butcher’s Petcare to sponsor ITV’s new animal care series, Pet Rehab.The deal, which was negotiated by Stewart Hunt and Amanda Ranstead at Granada Enterprises and Jon Horrocks at Walker Media, will include full broadcast sponsorship of the new series on LWT this autumn.The weekly show will feature a variety of news… Continue reading Granada Secures Butchers For Pet Rehab Sponsorship
Personal video recorders are having far less impact on viewing habits than was once predicted and currently pose no significant threat to television advertising, according to executives at this year’s Media Guardian Edinburgh International Television Festival.ITV’s marketing and commercial director, Jim Hytner, was just one of a number of senior industry figures to dismiss “doomsday”… Continue reading MGEITF 2003: PVRs Fail To Revolutionise TV Viewing
The value of the Premiership highlights package acquired by the BBC has been thrown into question as it emerged that a rival broadcaster could snap up ‘near-live’ rights to Saturday and midweek games.Earlier this month the BBC successfully bid £105 million to secure Premiership highlights for three years starting with the 2004/5 season. The deal… Continue reading BBC’s Catch Of The Day Tainted By New Football Package
Commercial radio saw adspend increase by 3.3% year on year to £144 million during the second quarter of 2003, as advertisers continued to flock to more cost-effective forms of marketing, according to the latest figures from the Radio Advertising Bureau (RAB).This sixth consecutive quarter of growth has been driven by FMCG brands, which have increased… Continue reading FMCG Brands Drive Growth In Commercial Radio Revenue
The US advertising market grew by almost 7% in the first half of 2003, confirming industry views that a recovery is in the offing. Fifteen of the sixteen media categories examined by TNS Media Intelligence/CMR experienced gains with cable television recording the largest percentage increase.Also On MediaTel Insight Today…Bronfman Dismisses Rival’s Bid For VUEEdgar Bronfman… Continue reading MediaTel Insight: US Adspend Rises 6.8% In First Half
More than 1.68 billion person to person text messages were sent across the four UK GSM networks in July 2003, up from 1.3 billion in the same period the previous year, according to the latest figures from the Mobile Data Association (MDA).July’s figure takes the total number of text messages sent so far during 2003… Continue reading Reality TV Helps To Boost July’s Text Message Total
