Granada has announced that Home Pride is to extend its sponsorship package with ITV1, after research revealed the success of the £3.5 million deal it signed last month.The company, which currently sponsors The Bill, Trisha and the British Soap Awards, will add This Morning and the National TV Awards to its portfolio from the Autumn.The… Continue reading Granada Cleans Up As Home Pride Extends ITV Sponsorship
WPP is now in exclusive and advanced negotiations to buy ailing advertising group, Cordiant Communications, the two companies announced last night.The news follows speculation that WPP was being outflanked by Maurice Levy’s Publicis Group. The French advertising giant recently struck a deal with Cerberus Capital Management, the US fund that already holds a significant amount… Continue reading WPP In Exclusive Negotiations To Buy Cordiant
Universal McCann’s head of advertising forecasting Robert Coen has slightly downgraded his US and global advertising growth predictions for 2003 in the latest edition of his Insider’s Report.Also On MediaTel Insight Today…Research Shows Worldwide DSL GrowthThe global DSL market continues to prosper with latest figures showing that the number of lines increased by over 15%… Continue reading MediaTel Insight: Coen Pulls Down 2003 Ad Forecasts
ITV partners Carlton and Granada remained in focus yesterday, up 3.25% and 1.47% respectively as analysts considered the Competition Commission’s decision to extend its investigation into their proposed merger by two months (see Competition Commission Delays Verdict On ITV Merger).Meanwhile, Cordiant was in the spotlight on news that WPP is now in exclusive and advanced… Continue reading Sharewatch: ITV Partners Rise Despite Merger Delay
MTV is launching a global ad campaign across its 16 channels in a bid to increase its brand impact in the increasingly crowded music television market.The campaign, which launches later this month, will be made up of a montage of three second clips from MTV’s network of world-wide channels.The branding initiative has been entitled Exquisite… Continue reading MTV Launches Global Ad Campaign Across 16 Channels
The recent war in Iraq revealed the growing demand for instant news, with people turning to the internet and rolling news channels for short bursts of the latest information. However, as the terrestrial TV schedules return to normal, Media Planning Group’s Denise Turner asks whether the rise of reality TV is responsible for making us… Continue reading NewsLine Column: Have We Become A Sound Bite Nation?
Five has renewed its conditional access agreement with Sky, putting an end to speculation that other terrestrial broadcasters would follow the BBC’s lead and begin broadcasting unencrypted on digital satellite.Earlier this year the BBC withdrew from the BSkyB service to begin broadcasting to digital viewers from a different satellite, in a move designed to save… Continue reading Five Renews Conditional Access Deal With Sky
Carlton has secured the Department of Trade and Industry to sponsor a new series of business makeover programming on ITV1.The new four-part Working Wonders series launches later this month and will be supported by the DTI’s UK Online For Business initiative, which helps UK companies understand the benefits of using information and communication technologies.The series… Continue reading Carlton Secures DTI To Sponsor Business Programming
Patrick Taylor is to step down as chief executive of GWR as part of a major overhaul of the radio group’s board.Taylor, who joined GWR as finance director and deputy chief executive in 1996, is to take up a part time consultancy role as non-executive chairman of Livetime, the division of GWR that focuses on… Continue reading GWR Loses Chief Executive In Board Reshuffle
Active Value, the largest shareholder in beleagured advertising group Cordiant, has denied that it has any plans to launch a joint bid for the company with WPP Group.WPP is embroiled in a bidding race for control of Cordiant and was the favourite until the last minute intervention of Publicis. The French media giant has teamed… Continue reading Cordiant Shareholder Rules Out Deal With WPP
