The Telegraph Group is launching an electronic version of the Daily Telegraph and the Sunday Telegraph in a bid to increase its presence in the lucrative overseas market.The digital screenprint editions of the papers will be charged at a significant premium to the Daily Telegraph and the Sunday Telegraph‘s UK coverprice, although the cost will… Continue reading Telegraph Launches E-Papers For Overseas Market
Viacom Outdoor has secured Proctor & Gamble’s Ariel brand for an innovative advertising and sponsorship campaign that will dominate Southfields and Waterloo Tube stations during this year’s Wimbledon tennis championships.The initiative will see the platform at Southfields station play host to a giant Zanussi-Electrolux washing machine containing a television screen, which broadcasts highlights of Tim… Continue reading Viacom Outdoor Cleans Up With Ace Wimbledon Campaign
The latest global advertising forecasts from ZenithOptimedia offer a mixed prognosis for the industry with regional variances providing cause for consideration. The media services agency continues to predict full-year growth of 2.9% in current currency and 1.0% in constant currencies.Also On MediaTel Insight Today…INM Buoyed By Growth In RevenuesIndependent News & Media has issued an… Continue reading MediaTel Insight: Worldwide Ad Forecasts From Zenith Optimedia
Wi-fi hotspots are one of the main talking points in the Telecoms, Media and Technology (TMT) sector at the present time with observers divided over the potential impact of wireless LAN.Also On MediaTel Insight Today…Viacom May Bid For Vivendi Cable AssetsReports have emerged that US media giant Viacom is set to bid for some of… Continue reading MediaTel Insight: Sense Of Realism Needed In WLAN Market
Trinity Mirror was seen in focus yesterday, down 2.18% following the announcement that advertising conditions have remained volatile at the group during the last six months, with a 0.6% increase in Q1 being offset by a 0.4% decline in Q2 (see Advertising Remains Volatile At Trinity Mirror).Meanwhile, the knives were out after Chris Evans was… Continue reading Sharewatch: Trinity Falls On Poor Results
MTV has secured Unilever’s Heartbrand ice cream brand to sponsor its new pan-European Shakedown dancing competition.The deal will incorporate sponsorship credits around the Shakedown TV programme on MTV, as well as branding and flyposting on the competition tour, which will take place in a variety of clubbing locations across Europe.The campaign will see Heartbrand, which… Continue reading MTV Secures Unilever Brand For European Shakedown
The Government now looks almost certain to bow down to pressure from the House of Lords and accept Lord Puttnam’s plurality test amendment to the Communications Bill, in a move that will end the long running deadlock over the relaxation of the media ownership regulations (see Puttnam Threatens To Quash Communications Bill).The proposal to impose… Continue reading Government Almost Certain To Accept Puttnam Proposal
Games publisher Acclaim has taken advertising to new heights by training a team of branded pigeons to fly over Wimbledon to raise awareness of its new tennis game.The bird brained PR stunt will see a team of 20 specially trained pigeons branded with harmless water-based paint in an attempt to turn them into flying advertisements… Continue reading Bird Brained Advertising Takes To The Air
GWR’s sales house Opus has revealed the findings of a study which claims that listeners to Classic FM respond better to advertising than their pop music counterparts.The new research, entitled The Radio Brain Waves Study, utilised special brain-imaging technology to measure how listeners respond to communications on a second by second basis.The project measured the… Continue reading Classic FM Listeners Respond Better To Ads
Freeview has awarded the last remaining channel space on its digital multiplex to CBM Media, which is launching a sport and entertainment station at the end of this month.The new channel, called CBM, will broadcast a range of British sport, with a focus on secondary events that don’t currently receive much TV exposure. It will… Continue reading Freeview Completes Offering With New Sports Channel
