There appears to be no improvement in ITV advertising levels on the horizon, according to Morgan Stanley analysts, with September looking unlikely to provide the previously-anticipated pick-up in trading.At a broadcasting conference held by Morgan Stanley, a major UK media buyer told analysts that his firm sees no sign of recovery in September, with revenues… Continue reading Morgan Stanley Downgrades ITV Forecasts
The success of digital terrestrial television (DTT) service, Freeview, should not impact too heavily on BSkyB’s pay-TV satellite business, as the demographic profiles of the customers of the two platforms are notably different, according to analysts at Merrill Lynch.Also On MediaTel Insight Today…Government Sells Off Fixed Wireless LicencesThe UK government has described as a triumph… Continue reading MediaTel Insight: Freeview Success Should Not Hurt Sky
WPP was seen in focus yesterday, down 3.11% as the group was on the cusp of finalising the deal to take-over troubled advertising group Cordiant Communications. Analysts greeted WPP‘s bid with speculation, claiming Sir Martin Sorrell has a history of overpaying in the heat of the battle.Elsewhere, GWR remained in focus, stable at 210˝p on… Continue reading Sharewatch: WPP Falls Following Cordiant Deal
Hachette Filipacchi has secured Rimmel London as the headline sponsor of three major promotional events organised by its glossy women’s titles, Elle, B and Sugar.The deal will see Rimmel join forces with Elle to sponsor the magazine’s first ever Street Style event to find the reader that embodies the look featured in the title’s fashion… Continue reading Hachette Filipacchi Secures Rimmel For Event Sponsorship
Hachette Filipacchi is to launch a TV ad campaign this summer to promote Red, its glossy monthly title for older women.The campaign will run from mid-July and will consist of three 20 second commercials produced by DFGW. These will run across Channel 4, Five and selected satellite stations.Commenting on the new campaign, a spokesperson for… Continue reading Red Hots Up With Summer Ad Campaign
The MXR consortium has formed a major tactical marketing partnership with Pure Digital to coincide with the launch of its fifth digital radio multiplex in Yorkshire at the end of this month.The partnership will see two of the region’s leading radio brands, Galaxy and Real Radio, give-away thousands of pounds worth of DAB digital radio… Continue reading MXR Teams With Pure Digital To Promote New Multiplex
New Broadcasting Minister, Lord McIntosh, claims the switch to digital TV will be a “win-win” situation, but has admitted the Government is unclear on the potential uses for the analogue spectrum.Speaking at yesterday’s Westminster Media Forum, McIntosh defended plans to go ahead with with the conversion to digital TV by the current 2006/2010 deadline, but… Continue reading Government Unclear On Uses For Analogue TV Spectrum
Advertisers have welcomed the extension of Competition Commission’s inquiry into the proposed merger of Carlton and Granada as a sign that their concerns over the creation of a single ITV sales house are being addressed.Trade and Industry Secretary, Patricia Hewitt, yesterday announced that the deadline for the Commission to report on the planned £2.6 billion… Continue reading Advertisers Welcome Delay On ITV Merger Judgement
Digital advertising solutions group, DoubleClick, has partnered with AOL to launch a major research project into consumer attitudes to spam, as part of a series of initiatives to tackle the growing problem of junk email.The research is designed to give legitimate marketers a better understanding of how to further differentiate their email communications from spam.… Continue reading DoubleClick Teams With AOL For Spam Crackdown
European pay-per-click search network, Espotting, has been acquired by US marketing group FindWhat.com for £97 million.The agreement will see Espotting’s stockholders will receive approximately 8.1 million shares of FindWhat.com common stock and around £16 million in cash. It is understood that Espotting’s co-founders, Daniel and David Ishag, will receive a windfall in excess of £20… Continue reading Espotting Merges With US Firm In £97 Million Deal
