Dennis Publishing is producing a bumper special edition of Maxim this month to celebrate the 100th issue of the magazine.The special edition will feature an LP album-style cover, with 100 different covers from the past seven years on the sleeve. The magazine will also contain a range of prints of the biggest stars ever to… Continue reading Maxim Celebrates 100th Issue With Special Edition
JCDecaux has overhauled its national sales teams with a range of internal promotions designed to provide a better service to advertisers.The shake-up will see senior account manager, Ged Glover, promoted to the position of sales manager, with responsibility for all business booked through Outdoor Connection. He will report to national sales manager, Jamie Lindsay and… Continue reading JCDecaux Restructures National Sales Team
Cordiant Communications has been valued at just £10 million by WPP’s rescue takeover deal, announced this morning. Before news of the loss of the Allied Domecq advertising account sent Cordiant’s shares spiralling down, the company had a market capitalisation of around £113 million.However, Cordiant will not come that cheap for WPP, as the buyout brings… Continue reading WPP Seals £266m Cordiant Takeover
Patricia Hodgson, chief executive of the Independent Television Commission, claims the BBC’s decision to launch a free satellite service will have a profound effect on the broadcasting landscape.Speaking at the IEA conference in London yesterday, Hodgson described the Corporation’s decision to end its conditional access deal with BSkyB and begin transmitting its channels unencrypted on… Continue reading BBC Satellite Service Will Transform Digital Broadcasting
Claire Payne, UK ad director of the Financial Times, has been poached by Associated Newspapers to become managing director of its free ads paper Loot.Payne, who has been at the Financial Times for the last five years, played a major role in overseeing the paper’s recent redesign and the introduction of a new Saturday magazine,… Continue reading Financial Times Loses Payne To Associated Newspapers
There appears to be no improvement in ITV advertising levels on the horizon, according to Morgan Stanley analysts, with September looking unlikely to provide the previously-anticipated pick-up in trading.At a broadcasting conference held by Morgan Stanley, a major UK media buyer told analysts that his firm sees no sign of recovery in September, with revenues… Continue reading Morgan Stanley Downgrades ITV Forecasts
The success of digital terrestrial television (DTT) service, Freeview, should not impact too heavily on BSkyB’s pay-TV satellite business, as the demographic profiles of the customers of the two platforms are notably different, according to analysts at Merrill Lynch.Also On MediaTel Insight Today…Government Sells Off Fixed Wireless LicencesThe UK government has described as a triumph… Continue reading MediaTel Insight: Freeview Success Should Not Hurt Sky
ITV partners Carlton and Granada remained in focus yesterday, up 3.25% and 1.47% respectively as analysts considered the Competition Commission’s decision to extend its investigation into their proposed merger by two months (see Competition Commission Delays Verdict On ITV Merger).Meanwhile, Cordiant was in the spotlight on news that WPP is now in exclusive and advanced… Continue reading Sharewatch: ITV Partners Rise Despite Merger Delay
The MXR consortium has formed a major tactical marketing partnership with Pure Digital to coincide with the launch of its fifth digital radio multiplex in Yorkshire at the end of this month.The partnership will see two of the region’s leading radio brands, Galaxy and Real Radio, give-away thousands of pounds worth of DAB digital radio… Continue reading MXR Teams With Pure Digital To Promote New Multiplex
New Broadcasting Minister, Lord McIntosh, claims the switch to digital TV will be a “win-win” situation, but has admitted the Government is unclear on the potential uses for the analogue spectrum.Speaking at yesterday’s Westminster Media Forum, McIntosh defended plans to go ahead with with the conversion to digital TV by the current 2006/2010 deadline, but… Continue reading Government Unclear On Uses For Analogue TV Spectrum
