Cordiant Communications was the media sector’s big story once again last week, falling 36.84% week on week after WPP won the battle to take control of the advertising group, with a recommended offer valuing the company’s debt and equity at £266 million (see WPP Seals £266m Cordiant Takeover). However, both groups will be watching today… Continue reading Sharewatch: Cordiant Falls On Deal Concerns
Online advertising has strengthened its position in the marketing mix, but still lags someway behind more traditional types of marketing such as local press and direct mail, according to a new study from Continental Research.The 2003 E-Commerce Report shows that 24% of UK companies regularly use online advertising, helping it to see expenditure increase by… Continue reading Online Advertising Lags Behind Traditional Marketing
RAJAR has reissued first quarter listening figures for two London stations after a reporting error was discovered.According to Ipsos-RSL, which conducts the survey, a mix-up resulted from the incorrect coding of the listening between Chrysalis’ LBC 97.3 FM and LBC News 1152.The revised figures reveal that Chrysalis Radio’s flagship FM talk station has grown more… Continue reading LBC Listening Figures Corrected
The Independent Television Commission (ITC) has upheld complaints against an advertisement for Sainsbury’s, which claimed that checkout staff would pack customers’ shopping.Three viewers complained that their local Sainsbury’s had explained that they only packed the first three items. Another three viewers said it was only the first four items while one viewer maintained it was… Continue reading ITC Raps Sainsbury’s For Misleading Ads
Cunning Stunts has devised a novel way to cut through the increasing amount of advertising clutter and has launched Backsides, a campaign to promote FHM‘s High Street Honey 2003 competition.The creative agency has invited models in coastal resorts around the country to wear a temporary tattoo on their bottoms to raise awareness of the competition,… Continue reading Cunning Stunts Gets Cheeky With FHM Ad Campaign
Live Premiership football matches could return to ITV and the BBC for the first time in over a decade as the Premier League announces major changes to the way it sells its main media rights package.BSkyB has enjoyed a monopoly on live top-level English football since it first secured the broadcast rights to Premiership games… Continue reading TV Giants Battle For Live Premiership Football Rights
GWR’s sales house Opus has secured a six-figure deal to advertise video mobile services group, 3, across The Mix network.The campaign will be a media first for the video mobile company and the radio network, which will link their systems together to allow video messaging to be sent directly to The Mix’s website, koko.com.The promotion… Continue reading Opus Puts 3 In The Mix With Promotional Campaign
Chrysalis Radio has secured Wella ShockWaves as the six-figure sponsor of the entire Galaxy network for the summer season.The campaign, which was brokered by Drum PHD, will use on-air, online and SMS activity to promote the Galaxy network in the UK and Ibiza with the strapline: “Do Your Do.”The activity begins later this month with… Continue reading Galaxy Secures Wella For Major Summer Promotion
United Business Media this morning said that its businesses are now trading in the most stable conditions experienced in the last two years, with the exception of some impact from the Sars virus.All business are now trading in line with expectations and UBM is continuing to act to keep costs down in order to achieve… Continue reading UBM Sees Most Stable Conditions In Two Years
Despite a lukewarm reception from consumers, European companies have high hopes for t-commerce and expect to expand their use of television for commerce, according to a new report by Accenture.Also On MediaTel Insight Today…Active Value Ups Cordiant Stake To Block WPP DealWPP’s plans to buyout Cordiant Communications may be scuppered if majority shareholder, Active Value,… Continue reading MediaTel Insight: Marketers Tuning In To Television Commerce
