It’s no secret that the national newspaper industry is in gradual decline, with the rapid rise of the internet and other new media channels causing overall circulation and readership to drop significantly over the last ten years. The latest figures from the Advertising Association also added to the malaise of the sector, by revealing that… Continue reading Feature: News For The Digital Generation
One in five digital households in the UK takes free-to-air services, according to the latest figures from the Independent Television Commission (ITC).Over the last six months, the uptake of free-to-air (FTA) digital services – including FTA satellite – has accounted for 60% of the growth of the UK’s digital TV (DTV) market, according to the… Continue reading ITC Cable Statistics 1Q 2003
The European Commission’s plans to outlaw sex discrimination in advertising and the media have been condemned by British advertisers.The Institute Of Practitioners in Advertising has described the proposal, which could put an end to advertising that fails to “respect human dignity” and outlaw television programmes that stereotype men and women, as “baffling”.It plans work alongside… Continue reading Plans To Ban Sexist Advertising Are Condemned
Dennis Publishing’s flagship men’s lifestyle title Maxim has launched its first ever above-the-line marketing campaign in an attempt to increase circulation.The two-week campaign, which begins later this month, will incorporate a range of outdoor advertising as well as ambient, radio and viral email activity.The attention-grabbing creatives will feature a series of embarrassing scenarios that young… Continue reading Maxim Aims To Boost Circulation With Above-The-Line Push
Trinity Mirror has refused to comment on speculation that it is planning to sell its titles in Northern Ireland as part of a shake-up at the UK publisher.According to a report in the Financial Times, senior executives from Trinity Mirror have approached regional publishing groups Gannett and Johnston Press to sound out the possibility of… Continue reading Trinity Mirror May Sell Irish Titles
Emap Elan has announced details of the £3 million revamp of its fortnightly young women’s magazine, More, as the title attempts to appeal to a broader readership.The relaunch will see the fifteen year-old magazine repositioned to appeal to an older 20-something audience in a bid to challenge rival glossy, Glamour, which toppled Cosmopolitan last year… Continue reading Emap Elan Unleashes Revamped More On Rivals
The BBC has underlined its commitment to digital radio and has unveiled its first ever promotional campaign, which will incorporate TV, radio and online elements.The campaign will promote the BBC’s portfolio of digital stations, which includes 1Xtra, Five Live Sports Extra, 6 Music, BBC 7 and the Asian Network.The Corporation has also confirmed details of… Continue reading BBC Reveals Commitment To Digital Radio
Over the last six months, the uptake of free-to-air digital services – including FTA satellite – has accounted for 60% of the growth of the UK’s digital TV market, according to the ITC. Overall, the number of multichannel TV homes rose by 4.2% between Q4 2002 and Q1 this year and the sector now accounts… Continue reading MediaTel Insight: Digital Reach Of Free Services
IPC has secured a three year sponsorship deal with a range of the UK’s largest festival promoters to ensure that the NME brand is at the forefront of some of the season’s key live music events.The sponsorship deals have been secured with Mean Fiddler, which handles the Reading and Leeds festivals, DF Concerts for T… Continue reading NME Secures Festival Sponsorship Deal
Digital radio group UBC Media was the sector’s big mover on Monday, up 24.53% after revealing it had broken into operating profit, although its losses at a pre-tax level remained over £2 million. The group also announced that airtime sales have shown recent signs of recovery (see UBC Moves Into Profit In 2003, Airtime Outlook… Continue reading Sharewatch: UBC Rises On Strong Results
