Granada Enterprises has secured bookmaker, Betfred, to sponsor ITV1’s regional Soccer Sunday throughout the 2003 and 2004 season.The six-figure deal will see Betfred branding and sponsorship credits appear throughout the weekly regional sports programme, which features football action from local Nationwide League clubs, alongside news and views on the top football stories of the week.The… Continue reading Granada Secures Betfred To Sponsor Soccer Sunday
Lad’s mag pioneer James Brown is stepping down as director of I Feel Good Publishing following its recent sale to Dennis Publishing.The former Loaded and GQ editor has resigned from the company’s board along with fellow directors, Christopher Akers and Rodger Sargent, just weeks after selling I Feel Good Publishing to Felix Dennis-owned Choice Publishing… Continue reading Lad’s Mag Pioneer Turns His Back On I Feel Good
Channel 4 has increased its programming budget for the coming year by an additional £9 million to £439 million, the highest annual budget in the channel’s history.Commenting on the increased investment, Mark Thompson, chief executive of Channel 4, said: “At a time when the advertising market remains uncertain, it is vitally important that we continue… Continue reading Channel 4 Boosts Programming Budget To Record High
US advertising spend is forecast to grow by 4.3% this year to reach $124.7 billion, according to a new set of figures from TNS Media Intelligence/CMR. Unveiling its mid-year AdWatch: Outlook 2003 report at a conference in New York, the group upgraded its January prediction of 3.3% growth for the full-year.Also On MediaTel Insight Today…INSIGHTanalysis:… Continue reading MediaTel Insight: TNS/CMR Upgrades US 2003 Ad Growth To 4.3%
Taxi passengers are to be targeted by a stream of adverts from video screens inserted into headrests, under a new system developed by Claremont Screen Media.The new advertising network has been successfully piloted in Glasgow and both advertisers and passengers have expressed high levels of satisfaction with the service.If further trials prove successful, Claremont plans… Continue reading Screen Advertising To Hit UK Taxis
Digital radio group UBC Media was the sector’s big mover on Monday, up 24.53% after revealing it had broken into operating profit, although its losses at a pre-tax level remained over £2 million. The group also announced that airtime sales have shown recent signs of recovery (see UBC Moves Into Profit In 2003, Airtime Outlook… Continue reading Sharewatch: UBC Rises On Strong Results
The chances of the Government’s Communications Bill becoming law in its current form looked increasingly tenuous yesterday as opposition to the proposed legislation gained momentum in the House of Lords.A group of peers, headed by Lord Puttnam, chairman of the Joint Scrutiny Committee (see Government To Face Opposition Over Media Ownership) have already successfully tabled… Continue reading Lords Flex Muscles In Communications Bill Debate
RTL, the pan-European broadcaster, has vowed to maintain its stake in Channel Five, despite Government plans to clear the way for non-EU investors to acquire the commercial station.The relaxation of the media ownership regulations to allow large newspaper groups to own Five (see Draft Communications Bill Relaxes Cross Media Rules), has prompted fierce speculation that… Continue reading RTL Pledges To Retain Stake In Channel Five
Unlike the internet boom and bust experience, mobile communication has continued to develop progressively. Nick Wiggin, director at mobile marketing specialist, WhoHow, argues that agencies that have kept the mobile media channel at an arms length should consider the value of this tool as part of the creative communication mix. He thinks that the time… Continue reading NewsLine Column: Agencies And The Mobile Media Marriage
Trinity Mirror has unveiled a study which reveals a high level of advertiser satisfaction with its regional newspaper titles.According to the research, nine out of ten advertisers said they were satisfied with the service provided by Trinity’s regional titles, which were praised for their strong personal relationships with customers, their ability to turn around creative… Continue reading Advertisers Give Trinity Mirror The Thumbs Up
