GWR’s sales house Opus has secured a six-figure deal to advertise video mobile services group, 3, across The Mix network.The campaign will be a media first for the video mobile company and the radio network, which will link their systems together to allow video messaging to be sent directly to The Mix’s website, koko.com.The promotion… Continue reading Opus Puts 3 In The Mix With Promotional Campaign
Chrysalis Radio has secured Wella ShockWaves as the six-figure sponsor of the entire Galaxy network for the summer season.The campaign, which was brokered by Drum PHD, will use on-air, online and SMS activity to promote the Galaxy network in the UK and Ibiza with the strapline: “Do Your Do.”The activity begins later this month with… Continue reading Galaxy Secures Wella For Major Summer Promotion
United Business Media this morning said that its businesses are now trading in the most stable conditions experienced in the last two years, with the exception of some impact from the Sars virus.All business are now trading in line with expectations and UBM is continuing to act to keep costs down in order to achieve… Continue reading UBM Sees Most Stable Conditions In Two Years
Despite a lukewarm reception from consumers, European companies have high hopes for t-commerce and expect to expand their use of television for commerce, according to a new report by Accenture.Also On MediaTel Insight Today…Active Value Ups Cordiant Stake To Block WPP DealWPP’s plans to buyout Cordiant Communications may be scuppered if majority shareholder, Active Value,… Continue reading MediaTel Insight: Marketers Tuning In To Television Commerce
JCDecaux is launching a bus shelter campaign for Novartis Aller-eze nasal spay that will sneeze at passers-by.In what is believed to be a media first for the outdoor industry, ten sonic bus shelters around the country will play a loop of four different sneezes in an attempt to attract the attention of passers by.The bus… Continue reading JCDecaux Unveils Sneezing Bus Shelters
WPP was seen in focus yesterday, down 3.11% as the group was on the cusp of finalising the deal to take-over troubled advertising group Cordiant Communications. Analysts greeted WPP‘s bid with speculation, claiming Sir Martin Sorrell has a history of overpaying in the heat of the battle.Elsewhere, GWR remained in focus, stable at 210˝p on… Continue reading Sharewatch: WPP Falls Following Cordiant Deal
Hachette Filipacchi has secured Rimmel London as the headline sponsor of three major promotional events organised by its glossy women’s titles, Elle, B and Sugar.The deal will see Rimmel join forces with Elle to sponsor the magazine’s first ever Street Style event to find the reader that embodies the look featured in the title’s fashion… Continue reading Hachette Filipacchi Secures Rimmel For Event Sponsorship
Hachette Filipacchi is to launch a TV ad campaign this summer to promote Red, its glossy monthly title for older women.The campaign will run from mid-July and will consist of three 20 second commercials produced by DFGW. These will run across Channel 4, Five and selected satellite stations.Commenting on the new campaign, a spokesperson for… Continue reading Red Hots Up With Summer Ad Campaign
The IPA’s director general, Hamish Pringle, has warned direct marketers to stop abusing interactive media, or face the wrath of consumers.In a keynote speech at the recent IDM/PM Symposium, Pringle described email and SMS as the “most intrusive” direct marketing tools and said they could be potentially damaging to the industry.He also spoke of worrying… Continue reading IPA Warns Direct Marketers Against Intrusive Campaigns
Dennis Publishing is producing a bumper special edition of Maxim this month to celebrate the 100th issue of the magazine.The special edition will feature an LP album-style cover, with 100 different covers from the past seven years on the sleeve. The magazine will also contain a range of prints of the biggest stars ever to… Continue reading Maxim Celebrates 100th Issue With Special Edition
