JCDecaux is launching a bus shelter campaign for Novartis Aller-eze nasal spay that will sneeze at passers-by.In what is believed to be a media first for the outdoor industry, ten sonic bus shelters around the country will play a loop of four different sneezes in an attempt to attract the attention of passers by.The bus… Continue reading JCDecaux Unveils Sneezing Bus Shelters
BSkyB was in focus yesterday, falling 1.27% to close at £6.97, following reports it may lose its monopoly on live top-level English football after a decision by the Premier League to split its main media rights package to reflect the competition concerns of the European Commission.Cordiant Communications also remained in the spotlight, slipping 36.84% after… Continue reading Sharewatch: BSkyB Falls As Football Rights Battle Begins
The Government’s plans to relax the media ownership regulations came under increasing threat in the House of Lords yesterday, as support grew for Lord Puttnam’s proposal to impose public interest tests on large media groups wanting to buy Channel Five.Reports suggest that peers from all parties have vowed to vote down the Communications Bill if… Continue reading Government Faces Growing Threat From Rebel Peers
IPC’s market leading celebrity magazine Now is publishing a special edition dedicated to celebrity hairstyles and is supporting it with an interactive TV campaign in hair salons across the UK.Now Celebrity Hair is on sale at the moment and includes a number of specially created features such as Celebrity Cool Cuts and Celebrities Go Back… Continue reading Now Uses iTV To Promote Celebrity Hair Spin-Off
Dennis Publishing is producing a bumper special edition of Maxim this month to celebrate the 100th issue of the magazine.The special edition will feature an LP album-style cover, with 100 different covers from the past seven years on the sleeve. The magazine will also contain a range of prints of the biggest stars ever to… Continue reading Maxim Celebrates 100th Issue With Special Edition
JCDecaux has overhauled its national sales teams with a range of internal promotions designed to provide a better service to advertisers.The shake-up will see senior account manager, Ged Glover, promoted to the position of sales manager, with responsibility for all business booked through Outdoor Connection. He will report to national sales manager, Jamie Lindsay and… Continue reading JCDecaux Restructures National Sales Team
Cordiant Communications has been valued at just £10 million by WPP’s rescue takeover deal, announced this morning. Before news of the loss of the Allied Domecq advertising account sent Cordiant’s shares spiralling down, the company had a market capitalisation of around £113 million.However, Cordiant will not come that cheap for WPP, as the buyout brings… Continue reading WPP Seals £266m Cordiant Takeover
Patricia Hodgson, chief executive of the Independent Television Commission, claims the BBC’s decision to launch a free satellite service will have a profound effect on the broadcasting landscape.Speaking at the IEA conference in London yesterday, Hodgson described the Corporation’s decision to end its conditional access deal with BSkyB and begin transmitting its channels unencrypted on… Continue reading BBC Satellite Service Will Transform Digital Broadcasting
Claire Payne, UK ad director of the Financial Times, has been poached by Associated Newspapers to become managing director of its free ads paper Loot.Payne, who has been at the Financial Times for the last five years, played a major role in overseeing the paper’s recent redesign and the introduction of a new Saturday magazine,… Continue reading Financial Times Loses Payne To Associated Newspapers
There appears to be no improvement in ITV advertising levels on the horizon, according to Morgan Stanley analysts, with September looking unlikely to provide the previously-anticipated pick-up in trading.At a broadcasting conference held by Morgan Stanley, a major UK media buyer told analysts that his firm sees no sign of recovery in September, with revenues… Continue reading Morgan Stanley Downgrades ITV Forecasts
