Trinity Mirror is believed to have ruled out selling its national newspaper titles, which include the Daily Mirror and the People, following an extensive review of its business.According to a report in today’s Times, the decision to keep the titles was the result of a wide ranging review of the company instigated by Trinity’s new… Continue reading Trinity Mirror Rules Out Newspaper Sales
Virgin Radio has secured the first three brands to use its recently launched Roadies advertising initiative.Orange, Landrover Dealers and Virgin Trains have all signed up to the package, which is aimed at in-car audiences and provides brands with solus advertising within Virgin Radio’s traffic bulletins.Advertisers are given a unique slot in the bulletin, which is… Continue reading Virgin Gets First Advertisers On Roadies
The Sunday Telegraph is publishing a special one-off supplement to support the forthcoming Wimbledon tennis championships.The supplement, entitled John McEnroe’s Wimbledon, will appear next weekend with the support of an extensive television and radio advertising campaign. It will contain a range of features and interviews about Wimbledon over the years and John McEnroe, famed for… Continue reading Sunday Telegraph Limbers Up For Wimbledon
Analysis of the media sector shows that ITV partners Carlton and Granada fell by 9.50% and 7.78% week on week following warnings that proposals to link advertising rates with audience figures in an attempt to secure approval for their planned £2.7 billion merger (see ITV May Link Advertising Rates To Audience Figures), would not go… Continue reading Sharewatch: ITV Partners Waver On Competition Concerns
While Carlton and Granada go to greater and greater lengths to save their merger, analysts have warned that the second half of 2003 is likely to bring only ‘minimal’ growth for UK TV advertising. Further down the line, there are fears that PVRs could lead to greater fragmentation in the TV industry.Also On MediaTel Insight… Continue reading MediaTel Insight: Broadcasting Chiefs Look To The Future
MTV is launching a global ad campaign across its 16 channels in a bid to increase its brand impact in the increasingly crowded music television market.The global campaign, which will be made up of a montage of 3 second clips from MTV’s world-wide channels, will launch later this month. The branding initiative has been entitled… Continue reading MTV Launches Global Ad Campaign
The BBC has resolved its dispute with BSkyB over the positioning of BBC1 and BBC2 on the satellite broadcaster’s electronic programming guide.Earlier this year the Corporation’s decision not to renew its digital encryption deal with BSkyB sparked a row between the two broadcasting heavyweights, with the latter threatening to relegate the BBC’s flagship channels to… Continue reading BBC Resolves Digital Distribution Dispute With BSkyB
Lycos is to run an online campiagn to promote Virgin mobile’s new cut price phone and text messaging rates.Virgin Mobile will feature special creatives on Lycos’ SMS composer service, which will run alongside existing TV, cinema, radio and press campaigns.Managing director of Lycos UK, Alex Kovach, commented: “At Lycos UK we are developing a media… Continue reading Lycos Teams With Virgin For SMS Deal
The Independent Television Commission is to monitor Five’s new cooking show, Dinner Doctors, which has been created and paid for by Heinz.The controversial new series focuses on recipes featuring Heinz products, such as baked beans and macaroni cheese. Heinz branding will not appear in the programme itself, but sponsorship idents will form part of a… Continue reading ITC To Monitor Heinz Food Show On Five
Troubled Cordiant Communications has announced that it is on the verge of reaching a deal that will ensure its survival in the advertising marketplace.In a statement yesterday, the global marketing group, which is more than £200 million in debt, said that talks with unnamed companies were progressing and details of a deal should be revealed… Continue reading Crisis At Cordiant Nears Resolution
